Meet The Warrior Archetype




The Warrior Brand Archetype, also known as the Hero, strives to rise to the occasion and overcome adversities. Focused, determined, and courageous, you’re motivated by the challenge to succeed despite any odds that happen to be stacked against you. Others admire your strength, stamina, and winning attitude. 

Proving your worth is important to you. You’re goal-driven and on a mission to make a difference. Setting and enforcing boundaries in life and work is key to your focus. A large segment of the population is drawn to the mighty image of the Warrior brand, though they may not be the best fit. Be aware of attracting people who want to achieve results without putting any effort in. You work hard and expect the same of others in your space.


courageous, protective, heroic, strong, achiever, competitive, focused, disciplined, helpful, goal-oriented, determined, energized, crusader, winner, team-player, rescuer



  • Where there’s a will, there’s a way.
  • Fight for what’s right.



  • Strength
  • Pride



  • Losing
  • Weakness
Not being seen as a hero



Things you can do now:

Learn more about brand archetypes and how they work in your life and business. 


Visit my curated collection of quotes and images hand-selected specifically for Warrior brands.


Have a look at the Warrior brand archetype hub.


See all the unique products I designed expressly for your Warrior brands.


Learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business.


Find your brand core, including purpose, vision, mission, and values.


See what color palettes work best to represent your brand’s unique persona.


Figure out which fonts and typography will help showcase your brand’s personality best.



Meet the Others

We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.


Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.



What’s your Type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 

Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, check out the Warrior Brand Archetype Course.

Wondering what personality types are compatible with your own?

Take the free Ideal Customer Archetype quiz to discover the other Archetypal personas you’re most likely to work best with. The answers might surprise you. 


If you still have questions on how to implement your persona into your work and life, I’m happy to help.