The Warrior

The Warrior Brand Archetype, also known as the Hero, strives to rise to the occasion and overcome adversities. Focused, determined, and courageous, you’re motivated by the challenge to succeed despite any odds that happen to be stacked against you.
 
Others admire your strength, stamina, and winning attitude. 

Proving your worth is important to you. You’re goal-driven and on a mission to make a difference. Setting and enforcing boundaries in life and work is key to your focus.
 
A large segment of the population is drawn to the mighty image of the Warrior brand, though they may not be the best fit. Be aware of attracting people who want to achieve results without putting any effort in. You work hard and expect the same of others in your space.
 

MOTTOS

Where there’s a will, there’s a way.
Fight for what’s right.
 

GOALS

Strength

Mastery
Pride

Courage
 

GREATEST FEARS

Losing
Weakness

Not being seen as a hero

Inaction
 
Want more?
 
I put together a 19-page report all about The Warrior archetype and how to leverage it in your life and branding. You can get it free, right here.
 

Meet the others



We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.


Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.
 
Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, pick up a copy of The Warrior Archetype Playbook.
 

What’s your type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 

What other types are most compatible with mine?

Melissa Bolton

I’m a Brand Therapist® providing psychology-based branding, copywriting, and consulting to individuals and micro-businesses in the creative arena. My signature services will help you discover and articulate your most authentic self so you can tell better stories, make meaningful connections, and do more profound work.