The Warrior

The Warrior Brand Archetype, also known as the Hero, strives to overcome adversities and rise to the occasion. Focused, determined and courageous, you’re motivated by the challenge to succeed despite any odds stacked against you.
 
Others admire your strength, stamina and winning attitude. 

Proving your worth is important to you. You’re goal driven and on a mission to make a difference. Setting and enforcing boundaries in life and work is key to your focus.
 
A large segment of the population is drawn to the mighty image of the Warrior brand, though they may not be the best fit. Be aware of attracting people who want to achieve results without having to strive for them. You work hard and expect the same of others in your space.
 

MOTTOS

Where there’s a will, there’s a way.
Fight for what’s right.
 

GOALS

Strength

Mastery
Pride

Courage
 

GREATEST FEARS

Losing
Weakness

Not being seen as a hero

Inaction
 
Want more?
 
I put together a 19-page report all about The Warrior archetype and how to leverage it in your life and branding. You can get it free, right here.
 

Meet the others



We’re not in any of this alone. It’s important not only to understand ourselves but others. 

Understanding a bit about the other archetypes will help you comprehend why others do the things they do, what inspires them, what they fear, and what drives their goals and behaviors.
 
Remember, there are no right or wrong archetypes. And there are no absolutes.
 

Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.
 

What’s your type?

If you haven’t taken the Archetypal Branding Self-Assessment yet, you can do that free, here.

What’s your Ideal Customer Archetype?

Melissa Bolton

Melissa Bolton is a copywriter and Brand Therapist™ who uses Neurobranding to develop solopreneurs, micro-businesses, and individuals residing in the creative arena. Her signature Brand Therapy services include pairing both psychology and behavioral science principles with your story to help you tell your story, impel your niche, and breathe new life into your ideas.