Brand Fonts &Colors

Using the wrong fonts and colors in your branding can leave you feeling like you’re wearing someone else’s clothes. They may be lovely, but you feel uncomfortable and less-than-genuine. You know it, your customers know it, and those who are thinking about being your customers know it. Luckily, there’s no need to feel that way.

With 20+  years of branding and marketing experience, all deeply rooted in  psychology and archetypology, I can help you select the perfect fonts and colors to represent your unique brand persona flawlessly. And best of all, it’ll be unmistakably yours.

Curious? You should be. This is pretty amazing stuff. The process is simple. Just decide which service best suits your needs below and reach out to me to get the conversation started. Before long your brand will be cloaked in originality and confidence. You’ll wonder why you didn’t do this sooner.

Brand Colors

Color is a power which directly influences the soul. -Wassily Kandinsky

The colors you choose to represent your brand play an intricate role in the way it’s perceived by others. It sets the mood for your entire brand and can attract and repel people with a single glance. Color also has the undeniable power to evoke emotion. I’ll help make sure you’re stirring up the feelings you want to conjure in your ideal customers. Color both represents your authentic brand and speaks to your audience. You need hues that are going to accurately portray your brand’s personality, intentions, qualifications, and results.  

Colors have different meanings in Psychology. That’s because people associate certain emotions with particular shades. The science on this isn’t fool-proof, but it will help us decide how to select colors that are most likely to exemplify the brand messaging you want to get across to your ideal customers. Because the colors you choose are representative of your brand’s overarching personality and style, your palette should be as methodical as it is intentional.

What to expect: We’ll kick things off with a 30-45 minute discovery call via phone, Skype, or Zoom. After I’ve gathered all the information I need, I’ll get to work developing palettes sure to make you swoon. Investment begins at $350.

Deliverables: You’ll receive six custom curated color palettes chosen with your unique brand persona in mind. Each individual selection is identified by a HEX code so you get the same shade every single time. As an added bonus, I’ll even use my copywriting skills to devise a unique, personality drenched name for each of your colors.

Brand Fonts

Type is a beautiful group of letters, not a group of beautiful letters. -Matthew Carter

Your fonts are more than a visually appealing letters. The collection of typography you select to represent your brand personality can make or break your messaging. 

Just like your colors, people recognize your brand fonts. Think about Disney, RayBan, Harrods, Cartier, and Hallmark. All use a unique font that people recognize, even out of context. But choosing just the right fonts is no simple task. The qualifications for a brand font are many including legibility, availability, and whether or not it matches the messages you’re putting out there. Add that to the fact your brand needs a series of fonts, and things can get confusing pretty fast. That’s why I created this service to help. I’ll take your unique brand personality and messaging into account and help you come up with the perfect typographical suite.

What to expect: We’ll begin with a 30-45 minute discovery call via phone, Skype, or Zoom. After I’ve gathered all the information I need, I’ll begin scouring the alcoves and foundries to find the ideal fonts for your authentic brand. Investment begins at $350.

Deliverables: You’ll receive six intentionally stacked font hierarchies to help you share your brand message with confidence and panache. Your fonts will include individual usage parameters as well as download links where you can find them.

Visual Branding

Brand is the story. Design is the storytelling. -Susan Sellers

If you’ve found your way here, it’s probably safe to assume you’re struggling to select the ideal fonts and color palette to represent your brand’s authentic and unique archetypal personality. This consulting service exists to help people like you come up with emotive, genuine, personality-dunked colors and typography.

If you need assistance developing a visual brand, let’s connect. I’ll work with you to come up with the perfect fonts and colors to showcase your amazing brand.

What to expect: We’ll kick things off with a 30-45 minute discovery call via phone, Skype, or Zoom. After I’ve gathered all the information I need, I’ll begin developing a series of customized color palettes and font hierarchies for you to choose from. Investment begins at $600.

Deliverables: You’ll receive six custom curated color palettes chosen with your unique brand persona in mind. Each individual selection is identified by a HEX code so you get the same shade every single time. As an added bonus, I’ll even use my copywriting skills to devise a unique, personality drenched name for each of your colors. You’ll also get six intentionally stacked font hierarchies to help you share your brand message with confidence and panache. Your fonts will include individual usage parameters as well as download links where you can find them.