Brand Fonts &Colors
Using the wrong fonts and colors in your branding can leave you feeling like you’re wearing someone else’s clothes. They may be lovely, but you feel uncomfortable and less-than-genuine. You know it, your customers know it, and those who are thinking about being your customers know it. Luckily, there’s no need to feel that way.
With 25+ years of branding and marketing experience, all deeply rooted in psychology and archetypology, I can help you select the perfect fonts and colors to represent your unique brand persona flawlessly. And best of all, it’ll be unmistakably yours.
Curious? You should be. This is pretty amazing stuff. The process is simple. Just decide which service best suits your needs below and reach out to me to get the conversation started. Before long your brand will be cloaked in originality and confidence. You’ll wonder why you didn’t do this sooner.
Color is a power which directly influences the soul. -Wassily Kandinsky
The colors you choose to represent your brand play an intricate role in the way it’s perceived by others. It sets the mood for your entire brand and can attract and repel people with a single glance. Color also has the undeniable power to evoke emotion. I’ll help make sure you’re stirring up the feelings you want to conjure in your ideal customers. Color both represents your authentic brand and speaks to your audience. You need hues that are going to accurately portray your brand’s personality, intentions, qualifications, and results. I can help.
Every color has meaning in Psychology. That’s because people associate certain emotions with particular shades. The science on this isn’t fool-proof, but it will help us decide how to select colors that are most likely to exemplify the brand messaging you want to get across to your ideal customers. Because the colors you choose are representative of your brand’s overarching personality and style, your palette should be as methodical as it is intentional.
What to expect: We’ll kick things off with a 30-45 minute discovery call via phone, Skype, or Zoom. After I’ve gathered all the information I need, I’ll get to work developing palettes sure to make you swoon. Investment begins at $350.
Deliverables: You’ll receive six (6) custom curated color palettes chosen with your unique brand persona in mind. Each individual selection is identified by a HEX code so you get the same shade every single time. As an added bonus, I’ll even use my copywriting skills to devise a unique, personality drenched, brand-relevant name for each of your final 6 colors.
Type is a beautiful group of letters, not a group of beautiful letters. -Matthew Carter
Your fonts are more than a visually appealing letters. The collection of typography you select to represent your brand personality can make or break your messaging.
Just like your colors, people recognize your brand fonts. Think about Disney, RayBan, Harrods, Cartier, and Hallmark. All use a unique font that people recognize, even out of context. But choosing just the right fonts is no simple task. The qualifications for a brand font are many including legibility, availability, and whether or not it matches the messages you’re putting out there. Add that to the fact your brand needs a series of fonts, and things can get confusing pretty fast. That’s why I created this service to help. I’ll take your unique brand personality and messaging into account and help you come up with the perfect typographical suite.
What to expect: We’ll begin with a 30-45 minute discovery call via phone, Skype, or Zoom. After I’ve gathered all the information I need, I’ll begin scouring the alcoves and foundries to find the ideal fonts for your authentic brand. Investment begins at $350.
Deliverables: You’ll receive six (6) intentionally stacked font hierarchies (four fonts per stack) to help you share your brand message with confidence and panache. Your fonts will include individual usage parameters as well as download links where you can find them. *You decide if you want commercial or open source fonts.
Brand Font Consultation
Selecting fonts is one of the most challenging jobs any brand has. From legalities to pairing, there’s a lot to know. And with so many to choose from, pairing can get overwhelming quickly. If you’re in need of some assistance picking just right font hierarchy to communicate your archetypal personality and your brand message flawlessly, we should talk.
Brand is the story. Design is the storytelling. -Susan Sellers
If you’ve found your way here, it’s probably safe to assume you’re struggling to select the ideal fonts and color palette to represent your brand’s authentic and unique archetypal personality. This consulting service exists to help people like you come up with emotive, genuine, personality-dunked colors and typography.
If you need assistance developing a visual brand, let’s connect. I’ll work with you to come up with the perfect fonts and colors to showcase your amazing brand.
What to expect: We’ll kick things off with a 30-45 minute discovery call via phone, Skype, or Zoom. After I’ve gathered all the information I need, I’ll begin developing a series of customized color palettes and font hierarchies for you to choose from. Investment begins at $600.
Deliverables: You’ll receive six (6) custom curated color palettes chosen with your unique brand persona in mind. Your final selections will be include a HEX code so you get the same shade every single time. As an added bonus, I’ll even use my copywriting skills to devise a unique, personality drenched, brand-relevant name for each of your colors. You’ll also get six (6) intentionally stacked font hierarchies to help you share your brand message with confidence and panache. Your fonts will include individual usage parameters as well as download links where you can find them. *You decide if you want commercial or open source fonts.
The Whole Shebang
If you’re in need of both a color palette and a font hierarchy for your brand, this is the best option for you. Whether you’re a brand new brand or an existing brand in a visual identity crisis, this service will clear everything up for you. You’ll walk away with a snappy new palette and fonts that showcase your brand personality with flair while attracting your ideal customers to you.
This is for you if:
- You want personalized attention in choosing your colors and/or fonts. Fancy yourself more of a DIY sort? Then feel free to check out my Typography course, Colorbooks, and Ensembles. They won’t offer options, but they will help guide you.
- You’re sick of trying to figure out which fonts and colors work best with your brand personality and you just want to outsource the whole thing to someone who gets it.
- You’re building (or rebuilding) a brand around your archetype and are currently working with a designer. You need someone who understands archetypes intuitively and can help make sure you approve the right choices to best represent your brand.
- You’ve tried everything to develop your look and nothing seems to fit. You’ve patch-worked a little of this and a little of that from various designers and none of it is coming together the way you had hoped.
- You feel like a sell-out every time you use your fonts and colors, knowing they’re really not you but you paid good money for the suggestions.
- You’ve hired graphic designers who give you suggestions without asking the right questions, resulting in colors and fonts that don’t suit your brand’s personality at all.
- You’re really ready to get your brand up and running and don’t want to waste another minute ruminating over this stuff.