THIS IS ME

BRAND THERAPIST® & COPYWRITER FOR INDIVIDUALS SEEKING A TRULY AUTHENTIC BRAND PRESENCE

When authenticity collides with the right words, the results are undeniably magnetic. Through the power of language, I help you define and articulate your brand so you can stand out for all the right reasons. I’ve helped hundreds of brands become remarkable.

You should be next.

TODAY, EVERYTHING CHANGES //

HEY THERE, SMALL BUSINESS OWNER

If you’re:

 

  • Struggling to articulate your brand messaging
  • In need of a compelling brand story
  • Sick of winging it and hoping for the best
  • Trying to write copy that actually sounds like you
  • Curious about brand archetypes
  • Looking for a trustworthy, seasoned service provider

I can help.

As a Brand Therapist® & Copywriter I use a unique blend of creativity and experience to help you develop and articulate your one-of-a-kind brand. 

I work with relationship-oriented, thoughtful professionals including [but not limited to]: coaches, solopreneurs, infopreneurs, small business owners, photographers, designers, consultants, makers, start-ups, seasoned vets looking to rebrand, and those looking to take the leap from brick and mortar into the online community. Read on to learn more about me, my qualifications, and philosophy.

Every day I help people develop:

 

√  potent brand foundations

√  evocative brand stories

√  soulful brand voices

√  stirring brand messaging

√  riveting brand names

√  effervescent tag lines

√  unique product and service names

√  and creative, compelling copy for digital and print

NICE TO MEET YOU //

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Successful brands are an experience

So happy you found me.

I’ve been in the business of helping people build authentic, intentional brands for nearly 30 years. I’ve had tremendous success because I work only with my ideal customers. And you should, too. Curious if we’d work well together? 

NICE TO MEET YOU //

Successful brands are an

 
experience
not an entity.

MY PHILOSOPHY //

I'M MELISSA

Brand Therapist®, Copywriter, and Archetypologist.

There are a lot of businesses out there. A ton, really. Every time you turn around there’s a fresh crop of people floating in their newfound zone of genius peddling everything from their expertise to their wares shrouded in promises and flanked with fancy slick-tongued copy. But I’m not buying, literally or figuratively. Not yet, anyway.

Here’s the thing, in case you haven’t noticed (and I know you have), originality is getting harder and harder to come by. Authenticity is at a premium because, here in this ‘too much information’ driven age, everyone’s working overtime to try to fit in. But what they don’t get is in trying to fit in, they’re simply becoming background noise, drowned out by all the voices and vibes who sound exactly like them. A symphony of sameness. Look, there are plenty of posers out there. Those who try with all their might to look authentic while all the while excelling at being a ‘me too’ copycat brand. But people are pretty smart and they aren’t going to fall for some faux persona. Not anymore. People want real. In fact, they demand it with their buying power.

And that’s where I come in. I help truly authentic, passion-driven individuals looking to genuinely set themselves apart from the static and find their own zone of genius. Through my own proprietary methodology, I help people understand and develop their most authentic persona and voice. I do this through personal branding, business branding, brand positioning, brand archetypes, one-on-one consulting, as well as through copywriting. You should be next.

 



01

 

Brand Strategy

 

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04  

 

Archetyping

 

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02  

 

Copywriting

 

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05  

 

Courses

 

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03  

 

Consulting

 

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06  

 

Templates

 

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BRANDING WITH ARCHETYPES //

 

What’s your type?

 

TAKE THE FREE QUIZ


Humanizing your brand and learning to leverage its unique personality is the best way to not only better understand yourself, but to create truly meaningful relationships with your right people. 

Take the free brand archetype quiz. At the end, you’ll receive a free 19-page report with insights and tips on how to leverage your persona in your life and business.

 

WHERE TO GO FROM HERE //

NEXT STEPS

 



FEELING OVERWHELMED? //

 

TL;DR

 

A brief, one-page snapshot of the services I offer. If you want to see everything in one place to make a decision about what you need most, you’ll probably want to start here.

 

 

 



PREFER TO DIY? //

 

Visit The Shop

 

Stop by my digital shop to discover courses, printables, palettes, guides, and brandable templates to help you level up on your own terms and on your own schedule.

 

 

 



STILL NOT SURE? //

 

Let’s Talk

 

There’s a lot to know when it comes to branding. If you know you need help but aren’t sure what you need or where to begin, let’s figure it out together.

 

 

0
BRANDS NAMED
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YEARS OF EXPERIENCE
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YEARS OF EXPERIENCE
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YEARS OF EXPERIENCE

 



I’M ALL ABOUT THIS //

 

YES, PLEASE

 

time spent with God and family

my morning coffee, preferably Highlander Grog

a vase full of fresh cut blooms, especially peonies

deep conversations with a kindred spirit

making the old new again

early morning walks on the beach

 

 



I’M NOT ABOUT THIS //

 

NO, THANKS

 

crowds

inauthentic anything

fads and trends

‘shaped meat’ (burgers, hot dogs, anything shaped into something)

bad listeners

posers

loud talkers