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The Power Of Persuasion: 7 Proven Ways To Influence Your Buyers
This article covers the power of persuasion, including 7 proven ways to influence your buyers. One of the best books I’ve read on the subject of buying psychology (and I’ve read a lot of them) is Influence: The Psychology Of Persuasion by Robert Cialdini. Regardless of your archetypal persona, I highly recommend that you…
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How Adult Children of Narcissists Can Thrive As Entrepreneurs
This is a highly personal piece and one that, as a private person and a textbook introvert, it took a great deal of courage for me to write. I did so for the thousands of women out there just like me who were raised by a narcissistic parent and are still feeling the…
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The Neuroscience of Consulting
This article explores the neuroscience of consulting. I recently had the opportunity to interview Dr. Ken Nowack, a licensed psychologist and co-editor of Consulting Psychology Journal: Practice & Research, published by the Society of Consulting Psychology. This international journal’s mission is to advance knowledge and practice in all areas of consulting psychology. Dr.…
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The 5 Stages of Buyer Awareness [+ Infographic]
This article is one of the most important and powerful ones on my site. It details the 5 stages of buyer awareness and how to move your buyers through them effectively. Before you write a single word of sales copy, you need to figure out two things: Who your reader is, and what…
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Make Your Brand More Memorable With With Miller’s Seven
This article discusses how you can make your brand more memorable with Miller’s Seven. The concept of short-term memory was first made popular by psychologist George A. Miller’s 1956 article on capacity limits in information processing. According to the article, under normal circumstances, most adults can keep about 7 (plus or minus two) items within their…
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Victor Schwab’s 40 Key Emotional Drivers
This article shares insights from Victor Schwab’s 40 Key Emotional Drivers. Circumstances have changed, fads have come and gone, but it seems that human beings haven’t changed all that much in the past 50+ years. For the most part, we still have many of the same desires, hopes, and dreams as those who…
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The Psychology of Pricing
This article covers some essential information on the psychology of pricing and how you can use it to your advantage. The psychology of pricing A lot goes into a price. That’s because we expect a lot out of it. Ask anyone you know to define ‘price’ and they’ll tell you that it’s the…
