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  • Victor Schwab’s 40 Key Emotional Drivers

      This article shares insights from Victor Schwab’s 40 Key Emotional Drivers.   Circumstances have changed, fads have come and gone, but it seems that human beings haven’t changed all that much in the past 50+ years. For the most part, we still have many of the same desires, hopes, and dreams as those who…

  • Why We Buy: The Best Books On Behavioral Economics

      The field of Behavioral Economics is becoming increasingly relevant to brands looking to connect with their right people and increase their bottom lines. Here are my recommendations for the best books out there on the topic. *All links are partner links for Amazon which means if you purchase through my link I may receive…

  • The Best Books On The Psychology Of Persuasion

        Here’s a list of the best books on the psychology of persuasion.  Persuasion Psychology is more important than ever to marketers looking to reach their right people and make connections on a more personal level.   *All links are partner links for Amazon which means if you purchase through my link I may…