One of the best books I’ve read on the subject of buying psychology (and I’ve read a lot of them) is Influence: The Psychology Of Persuasion by Robert Cialdini. Regardless of your archetypal persona, I highly recommend that you pick…
In a perfect world, everyone would be interested in buying from you. In the real world, you find success by speaking specifically to your most-likely-to-buy contingent. These people, known as your ideal market segment, are your best prospects. Statistically, they…
Ever secretly find yourself wishing there was a support group for people who were addicted to letting other people control your emotions? “Hi. My name is Melissa and sometimes I let others dictate how I feel.” “Hi, Melissa.”…
