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Melissa Bolton
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  • Home
  • Start Here
  • About Me
  • About You
  • Services
    • Branding
    • Epitome Branding
    • Branding With Archetypes
    • Copywriting
    • Business Brand Tagline
    • Personal Brand Tagline
    • Brand Name
    • Consulting
  • Shop
    • Startup Copywriting Package
    • Copywriting Course
    • Brand Archetype Course
    • Brand Archetype Color Books
    • Brandable Business Templates
    • Brand Strategy Guides
    • Social Media Templates
    • Archetype Prints
  • Contact
  • Blog
  • Resources
    • Free Archetypal Branding Quiz
    • Free Ideal Customer Archetype Quiz
    • Brand Archetype Hub
    • Recommended Resources
    • Media Kit
  • Branding With Archetypes
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  • The Power Of Persuasion: 7 Proven Ways To Influence Your Buyers

    One of the best books I’ve read on the subject of buying psychology (and I’ve read a lot of them) is Influence: The Psychology Of Persuasion by Robert Cialdini. Regardless of your archetypal persona, I highly recommend that you pick up a copy of this book.  I’ll admit that when I first saw the title,…

    Ideal Customer Archetype, Psychology, Recommendations & Resources
  • How To Discover Your Ideal Customer Archetype [FREE Quiz & Workbook]

    In a perfect world, everyone would be interested in buying from you. In the real world, you find success by speaking specifically to your most-likely-to-buy contingent. These people, known as your ideal market segment, are your best prospects. Statistically, they make up about 20-35% of your traffic. Your ideal customers are likely to have the…

    Ideal Customer Archetype, Recommendations & Resources
  • Cutting the Strings

    Ever secretly find yourself wishing there was a support group for people who were addicted to letting other people control your emotions?   “Hi. My name is Melissa and sometimes I let others dictate how I feel.”   “Hi, Melissa.”   ……..…sigh…………   No one wants to be like this. Maybe your need to help…

    Authenticity, Inspiration

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