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The Power Of Persuasion: 7 Proven Ways To Influence Your Buyers
This article covers the power of persuasion, including 7 proven ways to influence your buyers. One of the best books I’ve read on the subject of buying psychology (and I’ve read a lot of them) is Influence: The Psychology Of Persuasion by Robert Cialdini. Regardless of your archetypal persona, I highly recommend that you…
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How To Discover Your Ideal Customer Archetype
You can say all the right things, for all the right reasons, but if you’re talking to the wrong people, it will never matter. -Melissa Bolton Who are your Ideal Customers? Getting to know who your customers are at a more intense level will both transform your brand and enrich your customers’…
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Cutting the Strings
Ever secretly find yourself wishing there was a support group for people who were addicted to letting other people control your emotions? “Hi. My name is Melissa and sometimes I let others dictate how I feel.” “Hi, Melissa.” …sigh… No one wants to be like this. Maybe your need to help…
