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  • The 5 Stages of Buyer Awareness [+ Infographic]

    Before you write a single word of sales copy, you need to figure out two things: Who your reader is, and what your reader needs. If you don’t know who you’re talking to or how you can help them, then you’re just putting words out there and hoping for the best. That’s not much of…

  • The One Rule You Must Follow In Copywriting

    If you’ve got a goal to reach or a problem to solve, you’re focused. Time is of the essence, and you don’t want to waste any of it plodding through the thick of things to get to a solution. This is why most people have learned to be more specific when seeking assistance. For example,…

  • Victor Schwab’s 40 Key Emotional Drivers

    Circumstances have changed, fads have come and gone, but it seems that human beings haven’t changed all that much in the past 50+ years. For the most part, we still have many of the same desires, hopes, and dreams as those who came before us.  Understanding what it is that drives your right people will…

  • Copywriting: Insider Secrets

    Copywriting is a written form of marketing. It’s an essential tool for all business owners, with no exceptions.   So what makes copy ‘effective’?   Good copywriting should guide a potential customer through the purchase path of your shop smoothly and consistently. Proper copywriting should be clear, concise, and audience appropriate. Throughout my years as…

  • Five Steps to a Killer Tagline

    What is a tagline? Sometimes referred to as a slogan, catch line or strap line, a tagline is a simple and memorable phrase designed to encapsulate a brand’s essence, mission and/or benefit. It should be prepared with great care as it inevitably becomes an integral part of the brand’s image and recognizability.   A well-appointed tagline should: …

  • Copywriting 101

    These days everyone is clamoring for their piece of the online pie. Thousands of new websites are started each day.  What sets you apart from the competition?  Would YOU buy from you? Why?   Forward-thinking entrepreneurs realize the value of a professional copywriter that is both creative and astute at producing relevant content; A professional…