The Jester The Jester Archetype helps us to laugh at life’s little absurdities. Right at home in a crowd, you’re not concerned about impressing other people. You are who you are, and know that it’s possible to be liked for…
The Communitarian Sometimes known as The Everyman, The Communitarian Brand Archetype is always relatable, accepting, and a firm believer in democracy. “All for one and one for all” is your rallying cry. You work best in groups, and strongly prefer…
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