The Luminary The Luminary Brand Archetype lives for the truth and gains fulfillment in knowledge. You’re naturally intelligent, contemplative and reflective. You love researching and finding things out for yourself. As such, you take very little at face value. …
The Monarch Sometimes called ‘The Ruler’, The Monarch Brand Archetype exudes a strong sense of leadership. You’re naturally influential and enjoy helping empower others to do their best. For you, it’s all about getting things done and done well. …
The Creator The Creator Brand Archetype is self-expressive as you are imaginative. You have an innate ability to see inspiration all around you and seem to find it in the most unlikely of places. Your work comes from the…
The Nurturer Also known as the Caregiver, the Nurturer Brand Archetype is the ultimate altruist. Always willing to lend a hand, you give generously and unselfishly of yourself, sometimes to a fault. You are deeply supportive, compassionate, and often…
The Magician The Magician Brand Archetype exudes powers of metamorphosis and charisma. You are imaginative and spiritual: A true visionary. A strong believer in synchronicity, you believe that everyone and everything is interconnected. As a change agent, you enjoy…
The Warrior The Warrior Brand Archetype, also known as the Hero, strives to overcome adversities and rise to the occasion. Focused, determined and courageous, you’re motivated by the challenge to succeed despite any odds stacked against you. Others admire…
The Maverick The Maverick Brand Archetype is a true force to be reckoned with. Your outspoken, sometimes radical, ideas have the capacity to be keys for real social change. Never satisfied with the status quo, you challenge commonly accepted…
The Passionate The Passionate Brand Archetype is also known as ‘The Lover’. You possess a strong sense of aesthetic and a great appreciation for beauty, surrounding yourself with it in all aspects of your life. You seek enrichment and…
The Jester The Jester Archetype helps us to laugh at life’s little absurdities. At home in a crowd, you’re unconcerned with trying to impress others by putting on airs. You know that it’s truly possible to be adored for exactly…
The Communitarian Sometimes known as The Girl/Guy Next Door or The Orphan, The Communitarian Brand Archetype is always relatable and accepting and a firm believer in democracy. All for one and one for all is your battle cry. You…
