The Luminary The Luminary Brand Archetype lives for the truth and gains fulfillment through knowledge. You’re naturally intelligent, contemplative and reflective. You love researching and finding things out for yourself. As such, you take very little at face value.   You believe in liberating effects of the truth. You understand that the facts are the…

The Innocent The Innocent Brand Archetype is an optimist who can always find a silver lining in every cloud. You appreciate the simplicity and the natural state of things and strive to keep things as uncomplicated as possible. With a strong moral fiber, Innocent brands strive to help people meet the basic needs of happiness…

The Explorer The Explorer Brand Archetype is on perpetual self-exploration journey. You believe there’s often much more to things than meets the eye, and want to know just what those things are. You’re a seeker, often motivated by dissatisfaction, restlessness, or confinement. Settling into a routine is not something you do well. You greatly value…

The Monarch Sometimes called ‘The Ruler’, The Monarch Brand Archetype exudes a strong sense of leadership. You’re naturally influential and enjoy helping empower others to do their best. For you, it’s all about getting things done and done well. Systematic and detail oriented, you’re known for your distinctly authoritative style, accountability, strong personal values, and…

The Nurturer Also known as the Caregiver, the Nurturer Brand Archetype is the ultimate altruist. Always willing to lend a hand, you give generously and unselfishly of yourself, sometimes to a fault. You are deeply supportive, compassionate, and often put other people ahead of yourself. You get great fulfillment from responding to the needs of…

The Magician The Magician Brand Archetype is all about transformation. You are charismatic, imaginative, and spiritual: A true visionary. A strong believer in synchronicity, you believe that everyone and everything is interconnected. As a change-agent, you enjoy creating beneficial transformations, influencing people, and turning unexpected concepts and plans into realities. While your uncommon ideas may sometimes…

The Warrior The Warrior Brand Archetype, also known as the Hero, strives to rise to the occasion and overcome adversities. Focused, determined, and courageous, you’re motivated by the challenge to succeed despite any odds that happen to be stacked against you. Others admire your strength, stamina, and winning attitude. 

Proving your worth is important to…

The Maverick The Maverick Brand Archetype is a true force to be reckoned with. Your outspoken, sometimes radical, ideas have the capacity to be keys for real social change. Never satisfied with the status quo, you challenge commonly accepted notions and traditions. You question convention and buck trends. People expect you to be unexpected. Good enough…

The Passionate The Passionate Brand Archetype is also known as ‘The Lover’. You love people, and are right at home doing deep-dives to get to know them more intensely. As for your environment, you possess a strong sense of aesthetic. You’ve got a great appreciation for beauty and surround yourself with it in all aspects…