Hello,Luminary   The Luminary Brand Archetype seeks the truth in all things. Disciplined and meticulous in your methodology, you possess the unique ability to set aside your own convictions and opinions in order to arrive at the purest, fact-based truths. A true sage, you seek to understand, not to control or to alter. Contemplative, wise,…

  Hello,Innocent   The Innocent Brand Archetype is gifted with an enthusiastic sense of wonder. An eternal optimist, you’re viewed as being pure, wholesome, and full of virtue. You seek to infuse positive energy and encouragement to any situation you might encounter. A believer that less is more, the Innocent archetype offers simple, easy to…

  Hello,Explorer   The Explorer Brand Archetype is a seeker, often motivated by dissatisfaction, restlessness, or confinement. Settling into a routine is not something you do well. You greatly value flexibility and freedom and tend to struggle with boundaries, schedules, and tight commitments. Consumed with a passion to seek greener pastures, you’re on a lifelong quest…

  Hello,Monarch   Sometimes called ‘The Ruler’, The Monarch Brand Archetype exudes a strong sense of leadership. You’re naturally influential and enjoy helping empower others to do their best. For you, it’s all about getting things done and done well. Systematic and detail oriented, you’re known for your distinctly authoritative style, accountability, strong personal values, and…

Hello,Nurturer   Also known as the Caregiver, the Nurturer Brand Archetype is the ultimate altruist. Always willing to lend a hand, you give generously and unselfishly of yourself, sometimes to a fault. You are deeply supportive, compassionate, and often put other people ahead of yourself. You get great fulfillment from responding to the needs of others,…

    Hello,Magician   The Magician Brand Archetype is all about transformation. You are charismatic, imaginative, and spiritual: A true visionary. A strong believer in synchronicity, you believe that everyone and everything is interconnected. As a change-agent, you enjoy creating beneficial transformations, influencing people, and turning unexpected concepts and plans into realities. While your uncommon ideas may…

  Hello,Warrior   The Warrior Brand Archetype, also known as the Hero, strives to rise to the occasion and overcome adversities. Focused, determined, and courageous, you’re motivated by the challenge to succeed despite any odds that happen to be stacked against you. Others admire your strength, stamina, and winning attitude. 

Proving your worth is important to…

  Hello,Maverick   The Maverick Brand Archetype is a true force to be reckoned with. Your outspoken, sometimes radical, ideas have the capacity to be keys for real social change. Never satisfied with the status quo, you challenge commonly accepted notions and traditions. You question convention and buck trends. People expect you to be unexpected. Good enough…

  Hello,Passionate   The Passionate Brand Archetype is also known as ‘The Lover’. You love people, and are right at home doing deep-dives to get to know them more intensely. As for your environment, you possess a strong sense of aesthetic. You’ve got a great appreciation for beauty and surround yourself with it in all…