I make it my job to help you authenticate and grow your small business in a way that speaks directly to your ideal customer. I do that through neurobranding (applying the principles of Psychology to my branding work), direct response copywriting, consulting, brand strategy, and right person profiling (niche finding).
In my work, I specialize in helping you to give voice to your vision. ‘Behind the Scenes’ Branding, I call it. That means that I don’t sell website design, graphics, logos, blog designs, or any of the pretty stuff. I can refer you to some very talented people in that department if you’re looking for some visual brand assistance. Many times we’re able to collaborate and work together to perfect your unique brand.
Just because it’s business doesn’t mean it can’t be personal (and fun). The business of business doesn’t have to be formal and dry. And you never need to feel uncomfortable about not knowing something. We all start somewhere! Let’s have some fun with this. Chances are, you got into this to do what you love.
So let’s do it.
Copywriting is a form of marketing. Is your website copy working for you? When a visitor lands on your homepage you have mere moments to convince them to click their way inside. Anyone can slap a website together and call themselves a copywriter, but what you’ll find out if you haven’t already, is that there’s a science to all of this. Get it right and magic happens. Get it wrong and you’re leaving money on the table every single day. As a well-versed pro, I’ll help you get your message across clearly, concisely, and draw your right people to you like a magnet.
I can help out with website copy as well as with brand voice. I’ve helped countless brands find their voice (including a couple of New York Times bestselling authors). I’m pretty confident that I can help with yours, too.
Branding is storytelling. You already have a story. Maybe you need some help polishing it up and making it shine. Whether you’re just starting out or if you already have a business and some re-branding is in order, I can help.
I focus on both personal brands and business brands. I’ve helped hundreds of women launch successful brands that are still thriving today. From personal branding to business branding, tag lines, personas, brand voice, and everything in between, your brand has a lot of moving parts. Together, we can create a scaleable brand that fits you and your authentic personality like a glove.
Even the most expert experts need a little help sometimes. That goes for me, too. While I’ve been at this awhile (25+ years), I’m never satisfied with the amount of knowledge I possess. I’m always learning, taking classes, reading and testing new theories and strategies. I put this ever-growing arsenal of knowledge to work for you to help make your business work better for you. I do this through one-on-one consultations. Whether you have a simple question, or need a more extensive discussion, I can help. See some of the ways I’ve helped people grow and scale their businesses beyond their wildest dreams.
You can say all the right things for all the right reasons, but if you’re talking to the wrong people, it’ll never matter. Finding out who your ideal customers are is absolutely essential to the profitability of your venture. I’ve developed a pretty foolproof signature system to help. I’d be happy to show it to you.
Start diving into the individual brand archetypes by discovering more about yourself and your brand with my complimentary brand archetype assessment.