What’s sisu, you ask?

“Sisu is a Finnish term loosely translated as strength of will, determination, perseverance and acting rationally in the face of adversity. […] The word derives from sisus, which means something inner or interior. However sisu is defined by a long-term element in it; it is not momentary courage, but the ability to sustain an action against the odds. It is similar to equanimity, except the forbearance of sisu has a grimmer quality of stress management than the latter. Deciding on a course of action and then sticking to that decision against repeated failures is sisu.”

Sisu is:

strength

courage

willpower

determination

bravado

stick-to-it-ivness

tenacity

…and so much more

It:

fuels our passion

gives us the fortitude to push forward

the gumption to carry on when the going gets tough

reminds us that we are enough

speaks to the core of our being

Melissa Bolton

I’m a Brand Therapist® providing psychology-based branding, copywriting, and consulting to individuals and micro-businesses in the creative arena. My signature services will help you discover and articulate your most authentic self so you can tell better stories, make meaningful connections, and do more profound work.