What’s sisu, you ask?
“Sisu is a Finnish term loosely translated as strength of will, determination, perseverance and acting rationally in the face of adversity. […] The word derives from sisus, which means something inner or interior. However sisu is defined by a long-term element in it; it is not momentary courage, but the ability to sustain an action against the odds. It is similar to equanimity, except the forbearance of sisu has a grimmer quality of stress management than the latter. Deciding on a course of action and then sticking to that decision against repeated failures is sisu.”
…and so much more
fuels our passion
gives us the fortitude to push forward
the gumption to carry on when the going gets tough
reminds us that we are enough
speaks to the core of our being
And, as a.a. milne so famously said:
Promise me you’ll always remember: You’re braver than you believe and stronger than you seem, and smarter than you think.
I’m a Brand Therapist® providing psychology-based branding, copywriting, and consulting to individuals and micro-businesses in the creative arena. My signature services will help you discover and articulate your most authentic self so you can tell better stories, make meaningful connections, and do more profound work.