What’s sisu, you ask?

“Sisu is a Finnish term loosely translated as strength of will, determination, perseverance and acting rationally in the face of adversity. […] The word derives from sisus, which means something inner or interior. However sisu is defined by a long-term element in it; it is not momentary courage, but the ability to sustain an action against the odds. It is similar to equanimity, except the forbearance of sisu has a grimmer quality of stress management than the latter. Deciding on a course of action and then sticking to that decision against repeated failures is sisu.”

Sisu is:

strength

courage

willpower

determination

bravado

stick-to-it-ivness

tenacity

…and so much more

It:

fuels our passion

gives us the fortitude to push forward

the gumption to carry on when the going gets tough

reminds us that we are enough

speaks to the core of our being

Melissa Bolton

Melissa Bolton is a copywriter and Brand Therapist® who uses Neurobranding to develop solopreneurs, micro-businesses, and individuals residing in the creative arena. Her signature Brand Therapy services include pairing both psychology and behavioral science principles with your story to help you define your brand, impel your niche, and breathe new life into your ideas.