Some things I can help with:
√ branding
√ copywriting
√ brand archetyping
√ consulting
√ courses + templates
Some things I can help with:
√ branding
√ copywriting
√ brand archetyping
√ consulting
√ courses + templates
Your brand is a gateway to your true work. You know you are here to do something, to create something or help others in some way. The question is, how can you set up your life and work so you can do it? The answer lies in your brand. When you create a compelling brand, you attract people who want the promise of your brand, which you deliver.
I’M IN THE BUSINESS OF HELPING YOU DEVELOP AN AUTHENTIC, COPY-PROOF BRAND PRESENCE THAT’S SECOND TO NONE.
I make it my job to help you authenticate and grow your small business in a way that speaks directly to your ideal customer. I do that through neurobranding (applying the principles of Psychology to my branding work), direct response copywriting, consulting, brand strategy, and right person profiling (niche finding).
In my work, I specialize in helping you to give voice to your vision. ‘Behind the Scenes’ Branding, I call it. That means that I don’t sell website design, graphics, logos, blog designs, or any of the pretty stuff. I can refer you to some very talented people in that department if you’re looking for some visual brand assistance. Many times we’re able to collaborate and work together to perfect your unique brand.
Just because it’s business doesn’t mean it can’t be personal (and fun). The business of business doesn’t have to be formal and dry. And you never need to feel uncomfortable about not knowing something. We all start somewhere! Let’s have some fun with this. Chances are, you got into this to do what you love.
If you’re not quite sure what you need or if you’re just curious about what it is I do around here, you’re in the right place. Scroll down to see how I can help you zero in on your most pressing need, If you don’t see what you’re looking for or if you have a special request, message me.
01
Branding
I want to be unique, but I need help with shaping, defining, and articulating my authentic brand.
04
New Brand
I am a brand new business or an existing one seeking a full rebrand and need help with everything.
07
Taglines
I need a business brand tagline that communicates my unique value to my ideal clients.
10
Streamlining
I need an organized, repeatable, and professional looking on-boarding and off-boarding process for my clients.
13
Brand Strategy
I’m familiar with my brand and my archetype. I need a DIY brand strategy guide to pull it all together.
02
Copywriting
I need help expressing and verbalizing my brand, story, unique voice, and messaging.
05
Naming
I need a unique name for my business, newsletter, product, service, community, etc.
08
Ideal Customers
I want to figure out exactly who my Ideal Customers are and what they’re looking for.
11
Fonts & Colors
I need help selecting the right brand color palette and/or fonts to represent my brand personality.
14
Brand Archetypes
I’m intrigued about brand archetypes and I want to learn more about all the different types.
03
Archetyping
I need help digging deep and understanding my brand’s unique personality and characteristics.
06
Emotive Copy
I need help learning how to write powerful copy that evokes more emotion and increases conversions.
09
Brand Persona
I need help figuring out my own brand personality and how to leverage it in my life and work.
12
Business Plan
I need a thorough, professional business plan clients and investors will get excited about.
15
Color Palettes
I know what colors I like, but I’m not sure if they’re in line with my brand personality and message.
BEHIND THE SCENES //
Why Me?
MEET MELISSA
Before you entrust your business and branding needs to someone on the internet, it makes sense you’d want to do a little vetting first. I’m a seasoned professional with retail, online, and in-person sales and marketing experience reaching back to the 1990s. With 28 years of proven performance, I’m confident I can help bring your brand to the next level. Read on to learn more about me and my qualifications.