MY PHILOSOPHY

SUCCESSFUL BRANDS ARE AN EXPERIENCE, NOT AN ENTITY

Dedicate yourself to building a business – not in making money,
but in making a difference – and the rest will follow. That’s a promise. 

Here’s whatI believe.

POINT OF VIEW //

MY PHILOSOPHY

Be worth knowing, not just well-known.

We’ve all got a unique vantage point. This is mine.

 

All brands want to be well-known. Trouble is, most of them go about it the wrong way. They spend a lot of time telling people what they need instead of asking them what they want. In other words, they don’t invest a whole lot of time or emotional capital into becoming meaningful.


I’ve been in the business world for a long time. Since 1994, to be exact. And what I noticed early on was this: people spend a lot of money on copywriters and graphic designers to try to bring their brand to life. But, they invest exactly zero time on what really matters, which is figuring out who they are and why they’re doing all of this. In the end they wind up with an expensive, beautiful, well-written presence that means… absolutely nothing.  And that bothered me, a lot. So I did something about it. In 2010 I launched my own eponymous copywriting and branding agency.

 

Welcome. I’m so glad you found me.


My goals were (and still are) to:

 

  • develop ideas that center around people, not products
  • help people uncover and articulate the purest version of themselves
  • bridge the gaps between function and emotion
  • teach brands how to create experiences, not just sales
  • create brand concepts that make a lasting, positive impact

 

There are a lot of businesses out there. The majority of them focus on making a profit. Profits are great, you’re in business, after all. But, in focusing only on making sales, they’ve allowed price to become their differentiator. In other words, they’ve unknowingly turned themselves into a commodity. Unfortunately for them, commodities are a dime a dozen. 


Philip Kotler said, “If you are not a brand, you’re a commodity. Then, price is everything and the low-cost producer is the only winner.”


But you’re smarter than that. I’m betting that’s part of the reason you’re still reading. You know better than to compete on price alone. Handcuffing your success to a moving target with factors outside your control is a terrible way to do business. A lot of people figure this out too late and try to fix things with a new logo or some lackluster positioning strategies. But that won’t save them. 


For most businesses, it goes a little something like this: A product or service is dreamed up. A brand name is picked, colors are selected, fonts are chosen, and generic guidelines are written up. Just like that, a brand is born. And that’s exactly why most of them fail.


What successful brands do differently – what they do really, really well – is create experiences. Humans like experiences. They make us feel something, and so we remember them. People do business with people, not with brands. Because somewhere in the place where those personal connections are made, feelings are evoked, trust is forged, and loyalty is earned. And the best part, the only thing it cost you was the time it took to get to know who you are, who you serve, and what’s you’re actually selling.

 

That’s where I come in.

 

As a Brand Therapist® I approach your business as if it were a person. We humanize every aspect of it. Then, we discuss, analyze, and diagnose. My proprietary processes have helped me to build a successful 6-figure business without spending a dime on marketing or advertising.

 

I’ll show you how to develop your own experiential brand powerhouse by:

 

  • identifying and defining your brand’s unique personality
  • understanding out who you should (and shouldn’t) be working with, and why
  • figuring out what it is you’re actually selling (hint: it’s never a product or a service)
  • distilling and articulating your purpose and values
  • offering plenty of unique, customized, and actionable ideas

 

And it all starts with a conversation.

 

mb cup profile

YOUR VIBE ATTRACTS YOUR TRIBE //

Still here?


That means there’s a great chance we’re on the same page. Because I invest so much time, energy, and emotion into each and every person I work with, it’s essential to me that I make sure we’re a good fit before moving forward. Do you feel like we’re professionally compatible? 

 

HERE'S HOW I SEE IT //

QUALITY QUALITIES

 

Brands who will stand the test of time are strategically built with an empathetic edge. They embody the following characteristics.

Trust

 

Brands build around truth and rooted in purpose feel more trustworthy, because they are. They’re crafted around authentic motivations and drenched in the kind of passion that can only come from within. 

 

 

Meaning

 

Brands with high emotive appeal understand that what their buyers want more than anything is to be seen, heard, and validated. They seek meaningful interactions. And so they meet them where they are.

 

 

Empathy

 

Brands who value people over profit take the time to create genuine exchanges and memorable, positive encounters. They secure a safe place within the minds and hearts of their ideal customers.  

 

 

Don’t be something for everybody. Be everything for somebody.

 

 

Wondering how I’m uniquely qualified to help? Click the button below to learn more about me, what I do, and why I do it.

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BRANDS NAMED
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HERE'S HOW WE CAN WORK TOGETHER //

SOLUTIONS


 

Brand Strategy

 

You already have a story. Maybe you need some help polishing it up and making it shine. Whether you’re just starting out or if you already have a business and some re-branding is in order, I can help.

 

 


 

Archetyping

 

Branding with archetypes is a powerful way to make your brand authentic and memorable.Each archetype addresses unique needs, goals, and desires. Take the free quiz to discover your type.

 

 


 

Copywriting

 

Forward-thinking entrepreneurs realize the value of a professional copywriter that’s both creative and skilled at producing effective, SEO infused content that speaks to your niche in your authentic voice.

 

 


 

Courses

 

Stop by to peruse the latest course offerings. My digital shop is a one-stop experience to help you build a develop and build a professional, cohesive, and meaningful brand quickly and affordably.

 

 


 

Consulting

 

I have nearly 30 years of successful consulting experience. Our time together will be loaded with honesty, impact, and value. Expect nothing less than my undivided attention and my very best for you and your business.

 

 


 

Templates

 

If you’re a self-starter, then the template shop might be for you. Everything from social media to brand strategy guides you can customize with your own fonts, colors, and content in the free version of Canva.

 

 

What’s your type?

Humanizing your brand and learning to leverage its unique personality is the best way to not only better understand yourself, but to create truly meaningful relationships with your right people. 


Take the free brand archetype quiz and discover your truest self. 

 

 

WHERE TO GO FROM HERE //

NEXT STEPS

 



FEELING OVERWHELMED? //

 

TL;DR

 

A brief, one-page snapshot of the services I offer. If you want to see everything in one place to make a decision about what you need most, you’ll probably want to start here.

 

 

 



PREFER TO DIY? //

 

Visit The Shop

 

Stop by my digital shop to discover courses, printables, palettes, guides, and brandable templates to help you level up on your own terms and on your own schedule.

 

 

 



STILL NOT SURE? //

 

Let’s Talk

 

There’s a lot to know when it comes to branding. If you know you need help but aren’t sure what you need or where to begin, let’s figure it out together.