Meet The Passionate Archetype


Hello, Passionate


The Passionate Brand Archetype is also known as ‘The Lover’. You love people, and are right at home doing deep-dives to get to know them more intensely. As for your environment, you possess a strong sense of aesthetic. You’ve got a great appreciation for beauty and surround yourself with it in all aspects of your life. You seek enrichment and personal fulfillment and want others to follow suit. You’re motivated to help people uncover and use their own gifts for personal success and betterment. Relationships are extremely important to you in both life and work. You enjoy making quality connections with others through mutual desires and commitment. Your brand represents magnificence and pleasure. You follow your bliss and attract a customer base who does the same. You are proud to offer exquisite quality and offerings that you deeply believe in.


charming, charismatic, friendly, sociable, connector, optimistic, fun, sensual, appreciative, emotional, bon vivante, lover, harmonizer, enthusiastic, aesthete, committed




  • Love makes the world go ‘round
  • You’re the only one.



  • Intimacy
  • Experiences
  • Aesthetic
  • Relationships



  • Being alone
  • Making others feel unappreciated
  • Being viewed as unattractive
  • Being unwanted



Things you can do now:

Learn more about brand archetypes and how they work in your life and business. 


Visit my curated collection of quotes and images hand-selected specifically for Passionate brands.


Have a look at the Passionate brand archetype hub.


See all the unique products I designed expressly for your Passionate brands.


Learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business.


Find your brand core, including purpose, vision, mission, and values.


See what color palettes work best to represent your brand’s unique persona.


Figure out which fonts and typography will help showcase your brand’s personality best.



Meet the Others

We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.


Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.



What’s your Type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 

Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, check out the Passionate Brand Archetype Course.

Wondering what personality types are compatible with your own?

Take the free Ideal Customer Archetype quiz to discover the other Archetypal personas you’re most likely to work best with. The answers might surprise you. 


If you still have questions on how to implement your persona into your work and life, I’m happy to help.