The Passionate Brand Archetype is also known as ‘The Lover’. You possess a strong sense of aesthetic and a great appreciation for beauty, surrounding yourself with it in all aspects of your life.
You seek enrichment and personal fulfillment and want others to follow suit. You’re motivated by helping others to uncover and use their own gifts for success and betterment.
Relationships are very important to you in life and in work. You enjoy connecting with others through shared desires and commitment.
Your brand represents magnificence and pleasure. You follow your bliss and attract a customer base who does the same. You offer exquisite quality through offerings that you deeply believe in.
Love makes the world go ‘round
You’re the only one.
Surrounded by beauty
Making others feel unappreciated
Being viewed as unattractive
Meet the others
We’re not in any of this alone. It’s important not only to understand ourselves but others.
Understanding a bit about the other archetypes will help you comprehend why others do the things they do, what inspires them, what they fear, and what drives their goals and behaviors.
Remember, there are no right or wrong archetypes. And there are no absolutes.
Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.
What’s your type?
If you haven’t taken the Archetypal Branding Self-Assessment yet, you can do that free, here.
What’s your Ideal Customer Archetype?
Melissa Bolton is a copywriter and Brand Therapist® who uses Neurobranding to develop solopreneurs, micro-businesses, and individuals residing in the creative arena. Her signature Brand Therapy services include pairing both psychology and behavioral science principles with your story to help you define your brand, impel your niche, and breathe new life into your ideas.