Meet The Nurturer Archetype



Also known as the Caregiver, the Nurturer Brand Archetype is the ultimate altruist. Always willing to lend a hand, you give generously and unselfishly of yourself, sometimes to a fault. You are deeply supportive, compassionate, and often put other people ahead of yourself. You get great fulfillment from responding to the needs of others, even when you know it means you may get nothing in return. Naturally approachable, friendly, and sincere, your empathetic nature allows people to feel they can open up to you, and in the process, you create genuine, candid relationships. You have a way of providing a nourishment that others are looking for.


patient, altruistic, empathetic, compassionate, dedicated, caring, generous, understanding, reassuring, optimistic, positive, advocate, care-giver, supportive, dedicated


Visit my curated collection of Nurturer Archetype visuals


Love others as yourself.
Compassion above all else.


To be unconditionally loved
To feel safe and protected
To make the world a better place


To feel abandoned
Being in harm’s way
To be punished or confined

Want more?

I put together a 19-page report all about The Nurturer archetype and how to leverage it in your life and branding. You can get it free, right here.

Meet the others

We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.

Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.

Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, pick up a copy of The Nurturer Brand Archetype Course.

What’s your type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance.

What other types are most compatible with mine?
Take the free Ideal Customer Archetype quiz to discover the other Archetypal personas you’re most likely to work best with. The answers might surprise you. You can pair your answers with your free 6-page Ideal Customer Archetype Worksheet.

If you still have questions on how to implement your persona into your work and life, I’m happy to help.