Also known as the Caregiver, the Nurturer Brand Archetype is the ultimate altruist. Always willing to lend a hand, you give generously and unselfishly of yourself, sometimes to a fault.
You are deeply supportive, compassionate, and often put other people ahead of yourself. You get great fulfillment from responding to the needs of others, even when you know it means you may get nothing in return.
Naturally approachable, friendly, and sincere, your empathetic nature allows people to feel they can open up to you, and in the process, you create genuine, candid relationships.
You have a way of providing a nourishment that others are looking for.
Love others as yourself.
Compassion above all else.
To be unconditionally loved
To feel safe and protected
To make the world a better place
To feel abandoned
Being in harm’s way
To be punished or confined
I put together a 19-page report all about The Nurturer archetype and how to leverage it in your life and branding. You can get it free, right here.
Meet the others
We’re not in any of this alone. It’s important not only to understand ourselves but others.
Understanding a bit about the other archetypes will help you comprehend why others do the things they do, what inspires them, what they fear, and what drives their goals and behaviors.
Remember, there are no right or wrong archetypes. And there are no absolutes.
Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.
What’s your type?
If you haven’t taken the Archetypal Branding Self-Assessment yet, you can do that free, here.
What’s your Ideal Customer Archetype?
Melissa Bolton is a copywriter and Brand Therapist® who uses Neurobranding to develop solopreneurs, micro-businesses, and individuals residing in the creative arena. Her signature Brand Therapy services include pairing both psychology and behavioral science principles with your story to help you define your brand, impel your niche, and breathe new life into your ideas.