Meet The Monarch Archetype




Sometimes called ‘The Ruler’, The Monarch Brand Archetype exudes a strong sense of leadership. You’re naturally influential and enjoy helping empower others to do their best. For you, it’s all about getting things done and done well. Systematic and detail oriented, you’re known for your distinctly authoritative style, accountability, strong personal values, and your enduring sense of responsibility. You stay organized with carefully constructed policies, systems, and procedures designed to achieve maximum efficiency. You’re a born leader who is often the first to step up to the plate in a time of confusion or chaos. With executive flair, you radiate confidence, dependability, and competence. Always a rule follower, you strive to be a respectable role model for others.


master, authoritarian, leader, ruler, systematic, confident, powerful, constructive, responsible, values-oriented, level-headed, boss, administrator, role model, organized, goal oriented


Visit my curated collection of Monarch Archetype visuals



Power is everything.
Dress for success.


Create prosperity


Being overthrown
Becoming insignificant
Losing respect of others
Want more?
I put together a 19-page report all about The Monarch archetype and how to leverage it in your life and branding. You can get it free, right here.

Meet the others

We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.


Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.


Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, pick up a copy of The Monarch Archetype Course.

What’s your type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 


What other types are most compatible with mine?
Take the free Ideal Customer Archetype quiz to discover the other Archetypal personas you’re most likely to work best with. The answers might surprise you. You can pair your answers with your free 6-page Ideal Customer Archetype Worksheet

If you still have questions on how to implement your persona into your work and life, I’m happy to help.