Meet The Monarch Archetype

CategoriesArchetypes / Branding

The Monarch

Sometimes called ‘The Ruler’, The Monarch brand archetype exudes a strong sense of leadership. You’re naturally influential and enjoy helping empower others to do their best. For you, it’s all about getting things done, and done well.
Systematic and detail oriented, you’re known for your distinctly authoritative style, accountability, strong personal values, and your enduring sense of responsibility.
You stay organized with carefully constructed policies, systems, and procedures designed to achieve maximum efficiency.
You’re a born leader who is often the first to step up to the plate in a time of confusion or chaos. With executive flair, you radiate confidence, dependability, and competence. Always a rule follower, you strive to be a respectable role model for others.


Power is everything.
Dress for success.


Create prosperity


Being overthrown
Becoming insignificant

Losing respect of others
Want more?
I put together a 19 page report all about The Monarch archetype and how to leverage it in your life and branding. You can get it free, right here.

Meet the others

We’re not in any of this alone. It’s important not only to understand ourselves, but others. 

Understanding a bit about the other archetypes will help you comprehend why others do the things they do, what inspires them, what they fear, and what drives their goals and behaviors.

Remember, there are no right or wrong archetypes. And there are no absolutes.

Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.

What’s your type?

If you haven’t taken the Archetypal Branding Self-Assessment yet, you can do that free, here.

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