Meet The Maverick Archetype

Hello,Maverick

The Maverick Brand Archetype is a true force to be reckoned with. Your outspoken, sometimes radical, ideas have the capacity to be keys for real social change. Never satisfied with the status quo, you challenge commonly accepted notions and traditions. You question convention and buck trends. People expect you to be unexpected. Good enough is never enough. You seek to liberate yourself and others from societal norms through rebellion. The Maverick brand is out to change things. You appeal to consumers who are always looking for the next best thing. Developing cutting-edge ideas, methods, and products through unconventional methodologies is what sets you apart from the rest.

/Designations/
rebellious, game-changer, iconoclast, revolutionary, dissenter, challenger, populist, risk-taker, black sheep, contrarian, brave, provocative, powerful, honest, experimenter, progressive

Visit my curated collection of Maverick Archetype visuals

MOTTOS

Rules are made to be broken.
I do things my own way.
 

GOALS

Liberation
Social change
Revenge
Revolution
 

GREATEST FEARS

Fitting in
Becoming complacent
Settling
 
Want more?
 
I put together a 19-page report all about The Maverick archetype and how to leverage it in your life and branding. You can get it free, right here.
 

Meet the others

We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.


Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.

Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, check out The Maverick Brand Archetype Course.
 

What’s your type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 

What other types are most compatible with mine?

Melissa Bolton

I’m a Brand Therapist® providing psychology-based branding, copywriting, and consulting to individuals and micro-businesses in the creative arena. My signature services will help you discover and articulate your most authentic self so you can tell better stories, make more meaningful connections, and do more profound work.