Meet The Maverick Archetype

CategoriesArchetypes / Branding

The Maverick

The Maverick is a true force to be reckoned with. Your outspoken, sometimes radical ideas have the capacity to be keys for real social change.

Never satisfied with the status quo, you challenge commonly accepted notions and traditions. You question convention and buck trends. People expect you to be unexpected.

Good enough is never enough. You seek to liberate yourself and others from societal norms through rebellion.
The Maverick brands is out to change things. You appeal to consumers who are always looking for the next best thing. Developing cutting-edge ideas, methods and products through unconventional methodologies is what sets you apart from the rest.


Rules are made to be broken.

I do things my own way.



Social change




Fitting in

Becoming complacent


Want more?
I put together a 19 page report all about The Maverick archetype and how to leverage it in your life and branding. You can get it free, right here.

Meet the others

We’re not in any of this alone. It’s important not only to understand ourselves, but others. 

Understanding a bit about the other archetypes will help you comprehend why others do the things they do, what inspires them, what they fear, and what drives their goals and behaviors.

Remember, there are no right or wrong archetypes. And there are no absolutes.

Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.

What’s your type?

If you haven’t taken the Archetypal Branding Self-Assessment yet, you can do that free, here.

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