Meet The Maverick Archetype


Hello, Maverick


Sometimes called The Outlaw, The Maverick Brand Archetype is a true force to be reckoned with. Your outspoken, sometimes radical, ideas have the capacity to be keys for real social change. Never satisfied with the status quo, you challenge commonly accepted notions and traditions. You question convention and buck trends. With you, people the unexpected. Good enough is never enough. You want to liberate yourself and others from societal expectations and norms, often through rebellion. The Maverick brand is out to change things. You appeal to consumers who are always looking for the next best thing. Developing cutting-edge ideas, methods, and products through unconventional methodologies is what sets you apart from the rest.


rebellious, game-changer, iconoclast, revolutionary, dissenter, challenger, populist, risk-taker, black sheep, contrarian, brave, provocative, powerful, honest, experimenter, progressive



  • Rules are meant to be broken.
  • I do things my way.



  • Liberation
  • Social Change
  • Rebellion
  • Revenge



  • Fitting in
  • Becoming complacent
  • Settling



Things you can do now:

Learn more about brand archetypes and how they work in your life and business. 


Visit my curated collection of quotes and images hand-selected specifically for Maverick brands.


Have a look at the Maverick brand archetype hub.


See all the unique products I designed expressly for your Maverick brands.


Learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business.


Find your brand core, including purpose, vision, mission, and values.


See what color palettes work best to represent your brand’s unique persona.


Figure out which fonts and typography will help showcase your brand’s personality best.



Meet the Others

We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.


Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.



What’s your Type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 

Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, check out the Maverick Brand Archetype Course.

Wondering what personality types are compatible with your own?

Take the free Ideal Customer Archetype quiz to discover the other Archetypal personas you’re most likely to work best with. The answers might surprise you. 


If you still have questions on how to implement your persona into your work and life, I’m happy to help.