Meet The Magician Archetype



Hello, Magician


The Magician Brand Archetype is all about transformation. You are charismatic, imaginative, and spiritual: A true visionary. A strong believer in synchronicity, you believe that everyone and everything is interconnected. As a change-agent, you enjoy creating beneficial transformations, influencing people, and turning unexpected concepts and plans into realities. While your uncommon ideas may sometimes appear abstract, they’re often quite applicable in a variety of situations.  As a transformationalist, you see beyond what others see and are able to conceptualize possibilities where others cannot. You enjoy taking things to the next level- especially when that level may be considered challenging or unattainable.


charismatic, imaginative, clever, transformative, mysterious, gifted, visionary, catalyst, inventor, healer, respected, mystical, spiritual, intuitive, perceptive, powerful, creative



  • I make things happen.
  • Anything is possible.



  • Make dreams come true
  • Bring visions to life
  • Create something from nothing
  • Effect transformations



  • Breaking promises
  • Under delivering
  • Unintended negative consequences



Things you can do now:

Learn more about brand archetypes and how they work in your life and business. 


Visit my curated collection of quotes and images hand-selected specifically for Magician brands.


Have a look at the Magician brand archetype hub.


See all the unique products I designed expressly for your Magician brands.


Learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business.


Find your brand core, including purpose, vision, mission, and values.


See what color palettes work best to represent your brand’s unique persona.


Figure out which fonts and typography will help showcase your brand’s personality best.



Meet the Others

We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.


Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.



What’s your Type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 

Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, check out the Magician Brand Archetype Course.

Wondering what personality types are compatible with your own?

Take the free Ideal Customer Archetype quiz to discover the other Archetypal personas you’re most likely to work best with. The answers might surprise you. 


If you still have questions on how to implement your persona into your work and life, I’m happy to help.