Meet The Luminary Archetype

CategoriesArchetypes / Branding

The Luminary

The Luminary Brand Archetype lives for the truth and gain fulfillment in knowledge. You’re naturally intelligent, contemplative and reflective. You love researching and finding things out for yourself. As such, you take very little at face value. 

You believe in liberating effects of the truth. You understand that the facts are the facts and don’t ever try to alter them to fit a narrative. Instead, you work to apply them to your work and life as they are. You differentiate your work using your own experiences and unique perspective.

You demonstrate the value of thinking things through. You’re not easily distracted by pettiness or swayed by the opinions others. 

You do not hoard your knowledge and love to share with anyone who will listen with interest. You motivate others to seek answers and educate themselves, using their knowledge to improve their lives and their work.


The truth will set you free.
Knowledge is power.


Discovery of truth
To understand
To enlighten others


Being misled
Being outsmarted
Being viewed as a hack
Providing faulty information
Want more?
I put together a 19 page report all about The Luminary archetype and how to leverage it in your life and branding. You can get it free, right here.

Meet the others

We’re not in any of this alone. It’s important not only to understand ourselves, but others. 

Understanding a bit about the other archetypes will help you comprehend why others do the things they do, what inspires them, what they fear, and what drives their goals and behaviors.

Remember, there are no right or wrong archetypes. And there are no absolutes.

Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.

What’s your type?

If you haven’t taken the Archetypal Branding Self-Assessment yet, you can do that free, here.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.