Meet The Jester Archetype


Hello, Jester


The Jester Archetype helps us to laugh at life’s little absurdities. As a born Entertainer, you’re right at home in a crowd, and aren’t too concerned about impressing other people. You appreciate yesterday, look forward to tomorrow, but more than anything, you simply live for today. You also enjoy being able to be a bit naughty without radically breaking the rules. A great conversationalist, you’re rarely caught off guard. You can talk yourself into or out of just about any situation. Generally the life of the party, you have fun, always and people are drawn to you for this. You believe that the world would be a much better place if everyone would just lighten up a bit.


jolly, positive, uplifting, charismatic, imaginative, mischievous, irreverent, playful, original, happy, motivating, inspiring, funny, tricky, entertaining, clever, cheerful, Zen master, jovial, witty



  • You only live once.
  • Enjoy each day to the fullest.
  • Laughter is the best medicine.



  • Happiness
  • Mischief
  • Spontaneity



  • Boring others
  • Missing out on fun
  • Being viewed as dull 



Things you can do now:

Learn more about brand archetypes and how they work in your life and business. 


Visit my curated collection of quotes and images hand-selected specifically for Jester brands.


Have a look at the Jester brand archetype hub.


See all the unique products I designed expressly for your Jester brands.


Learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business.


Find your brand core, including purpose, vision, mission, and values.


See what color palettes work best to represent your brand’s unique persona.


Figure out which fonts and typography will help showcase your brand’s personality best.



Meet the Others

We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.


Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.



What’s your Type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 

Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, check out the Jester Brand Archetype Course.

Wondering what personality types are compatible with your own?

Take the free Ideal Customer Archetype quiz to discover the other Archetypal personas you’re most likely to work best with. The answers might surprise you. 


If you still have questions on how to implement your persona into your work and life, I’m happy to help.