Meet The Jester Archetype




The Jester Archetype helps us to laugh at life’s little absurdities. Right at home in a crowd, you’re not concerned about impressing other people. You are who you are, and know that it’s possible to be liked for exactly who and what you are. No need to put on a show to get attention. You appreciate yesterday, look forward to tomorrow, but more than anything, you live for today. You also enjoy being able to be a bit naughty without radically breaking the rules. A great conversationalist, you’re rarely caught off guard. You can talk yourself into or out of just about any situation. Generally the life of the party, you have fun, always and people are drawn to you for this. You believe that the world would be a much better place if everyone would just lighten up a bit.


jolly, positive, uplifting, charismatic, imaginative, mischievous, irreverent, playful, original, happy, motivating, inspiring, funny, tricky, entertaining, clever, cheerful, Zen master, jovial, witty


Visit my curated collection of Jester Archetype visuals



You only live once.
Enjoy each day to the fullest.
Laughter is the best medicine.




Boring others
Missing out on fun
Being bored

Want more?
I put together a 19-page report all about The Jester archetype and how to leverage it in your life and branding. You can get it free, right here.

Meet the others

We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.


Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.


Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, check out The Jester Archetype Course.

What’s your type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 


What other types are most compatible with mine?
Take the free Ideal Customer Archetype quiz to discover the other Archetypal personas you’re most likely to work best with. The answers might surprise you. You can pair your answers with your free 6-page Ideal Customer Archetype Worksheet

If you still have questions on how to implement your persona into your work and life, I’m happy to help.