Meet The Innocent Archetype

Hello,Innocent

The Innocent Brand Archetype is gifted with an enthusiastic sense of wonder. An eternal optimist, you’re viewed as being pure, wholesome, and full of virtue. You seek to infuse positive energy and encouragement to any situation you might encounter. A believer that less is more, the Innocent archetype offers simple, easy to use solutions. You enjoy the calmness and the security of trusting and open relationships both personally and professionally.

/Designations/
gentle, spontaneous, accepting, optimistic, pure, genuine, clean, healthy, traditional, romantic, saintly, virtuous, trusting, honest, wholesome, trusting, loving, idealistic, fanciful, utopian, accepting, nostalgic

Visit my curated collection of Innocent Archetype visuals

MOTTOS

Less is more.
Don’t worry, be happy.
 

GOALS

To be happy
To simplify things
To evoke nostalgia
 

GREATEST FEARS

Making others unhappy
Being punished
Doing something wrong
Overcomplicating things
 
Want more?
 
I put together a 19-page report all about The Innocent archetype and how to leverage it in your life and branding. You can get it free, right here.
 

Meet the others

We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.

Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.

Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, check out The Innocent Brand Archetype Course.
 

What’s your type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 

What other types are most compatible with mine?

Melissa Bolton

I’m a Brand Therapist® providing psychology-based branding, copywriting, and consulting to individuals and micro-businesses in the creative arena. My signature services will help you discover and articulate your most authentic self so you can tell better stories, make more meaningful connections, and do more profound work.