Meet The Innocent Archetype




The Innocent Brand Archetype is gifted with an enthusiastic sense of wonder. An eternal optimist, you’re viewed as being pure, wholesome, and full of virtue. You seek to infuse positive energy and encouragement to any situation you might encounter. A believer that less is more, the Innocent archetype offers simple, easy to use solutions. You enjoy the calmness and the security of trusting and open relationships both personally and professionally.


gentle, spontaneous, accepting, optimistic, pure, genuine, clean, healthy, traditional, romantic, saintly, virtuous, trusting, honest, wholesome, trusting, loving, idealistic, fanciful, utopian, accepting, nostalgic


Visit my curated collection of Innocent Archetype visuals



Less is more.
Don’t worry, be happy.


To be happy
To simplify things
To evoke nostalgia


Making others unhappy
Being punished
Doing something wrong
Overcomplicating things
Want more?
I put together a 19-page report all about The Innocent archetype and how to leverage it in your life and branding. You can get it free, right here.

Meet the others

We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.


Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.


Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, check out The Innocent Brand Archetype Course.

What’s your type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 


What other types are most compatible with mine?
Take the free Ideal Customer Archetype quiz to discover the other Archetypal personas you’re most likely to work best with. The answers might surprise you. You can pair your answers with your free 6-page Ideal Customer Archetype Worksheet

If you still have questions on how to implement your persona into your work and life, I’m happy to help.