Meet The Innocent Archetype

The Innocent

The Innocent Brand Archetype is an optimist who can always find a silver lining in every cloud. You appreciate the simplicity and the natural state of things and strive to keep things as uncomplicated as possible.

With a strong moral fiber, Innocent brands strive to help people meet the basic needs of happiness and simplicity in their otherwise hectic lives. Ethics, purity, and simplicity are the hallmarks of the Innocent brand. It’s seen most commonly in non-profit organizations, mom and pop shops, and businesses that produce natural, safety conscious goods, and services.

You’re both spiritually and socially aware, and exude empathy and honesty. Nostalgia evokes deep emotions in you and you enjoy reflecting on past experiences to once again enjoy the memories and lessons the past has gifted you with. Genuinely concerned with the well-being of others, you’re viewed as a wholesome brand, full of virtue. You enjoy the safety, calmness, and the security of open, trusting relationships, both personally and professionally.


Less is more.
Don’t worry, be happy.


To be happy
To simplify things
To evoke nostalgia


Making others unhappy
Being punished
Doing something wrong
Overcomplicating things
Want more?
I put together a 19-page report all about The Innocent archetype and how to leverage it in your life and branding. You can get it free, right here.

Meet the others

We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.

Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.

Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, check out The Innocent Brand Archetype Course.

What’s your type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 


What other types are most compatible with mine?
Take the free Ideal Customer Archetype quiz to discover the other Archetypal personas you’re most likely to work best with. The answers might surprise you. You can pair your answers with your free 6-page Ideal Customer Archetype Worksheet

If you still have questions on how to implement your persona into your work and life, I’m happy to help.