Welcome to the Ideal Customer Archetype Quiz

No matter who you are or what you do, understanding who your right people are is not only relevant but absolutely vital to the survival of your venture. Cultivating a loyal niche is one of the most important things a brand can do. Your right people are your ideal market segment, also known as your niche. They’re the people who are most likely to buy what you’re selling. 

The purpose of discovering and defining your Ideal Customer Archetype (ICA) is to identify the needs, goals, values, and desires of someone who is a perfect fit for your brand. Understanding why they buy can make all the difference in the profitability of your business. 

Getting to know who your customers are at a more intense level will transform your brand and enrich your customers’ experiences. It also promises to bolster connections, deepen relationships, and increase your bottom line. Once you’ve defined exactly who your niche is, you can go about the business of building solutions that fit, and solutions that they’re most likely to purchase. Then you can drill down on your sales and marketing efforts. 

Ready? Take the free quiz to discover the top three archetypal personas you're most compatible with. Say goodbye to persuasive selling and hello to a more profitable, relationship-based business that truly matters.

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As a human being and a business owner, people would most likely describe me as:

The thing about me that stands out above all else and will be most appealing to my right person is:

I tend to work best with people who:

My ideal customer would probably be most turned off if my brand:

The tagline that would be most appealing to my ideal customer is:

I feel most at home when I'm working with people who share these three characteristics:

The brand experience that best describes what my ideal customer can expect from me is: