Welcome to the Ideal Customer Archetype Quiz
No matter who you are or what you do, understanding who your right people are is not only relevant but absolutely vital to the survival of your venture. Cultivating a loyal niche is one of the most important things a brand can do. Your right people are your ideal market segment, also known as your niche. They’re the people who are most likely to buy what you’re selling.
The purpose of discovering and defining your Ideal Customer Archetype (ICA) is to identify the needs, goals, values, and desires of someone who is a perfect fit for your brand. Understanding why they buy can make all the difference in the profitability of your business.
Getting to know who your customers are at a more intense level will transform your brand and enrich your customers’ experiences. It also promises to bolster connections, deepen relationships, and increase your bottom line. Once you’ve defined exactly who your niche is, you can go about the business of building solutions that fit, and solutions that they’re most likely to purchase. Then you can drill down on your sales and marketing efforts.
Ready? Take the free quiz to discover the top three archetypal personas you're most compatible with. Say goodbye to persuasive selling and hello to a more profitable, relationship-based business that truly matters.