Welcome to the Ideal Customer Archetype Quiz

No matter who you are or what you do, understanding who your right people are is not only relevant, but absolutely vital, to the survival of your venture. Cultivating a loyal niche is among the most important things a brand can do.

Your right people are your ideal market segment, also known as your niche. They’re the people who are most likely to buy what you’re selling. 

The purpose of discovering and defining your Ideal Customer Archetype (ICA) is to identify the needs, goals, values, and desires of someone who is a perfect fit for your brand. Beyond knowing who they are as a group, understanding why they buy can make all the difference in the profitability of your business. 

Getting to know who your customers are at a more intense level will transform your brand and enrich your customers’ experiences. It also promises to boost connections, deepen relationships, and catapult your bottom line. Once you’ve defined exactly who your niche is, you can go begin crafting tailored solutions that fit their unique needs; Solutions they’re most likely to purchase. Then, you can drill down on your sales and marketing efforts. 

Take the free quiz to discover the archetypal personas you're most compatible with.

Say goodbye to persuasive selling and hello to a more profitable, relationship-based business that truly matters.



Let's go.

The thing about me that stands out and will be most appealing to my right person is:

My customers come to me to buy my products and services, but what they're really looking for is:

My ideal customer is most likely to seek a solution that's:

My work flows easily with people who are:

The brand experience my ideal clients want most from me is:

My ideal customer would probably be most turned off if my brand:

I tend to work best with people who: