In a perfect world, everyone would be interested in buying from you. In the real world, you find success by speaking specifically to your most-likely-to-buy contingent.
These people, known as your ideal market segment, are your best prospects. Statistically, they make up about 20-35% of your traffic.
Your ideal customers are likely to have the following in common:
- They need and want what you’re offering.
- They’re going to buy from you.
- They’ll be genuinely happy with their purchase.
- They’ll speak highly of you and refer others to you.
- They’ll be repeat and loyal customers.
Your Ideal Customer Archetype (ICA) represents your most-likely-to-buy customer. The purpose of an ICA is to identify the needs, goals, values, and desires of someone who is a perfect fit for your brand. Your ideal market segment is comprised of these people who all have similar traits, goals, and behaviors. What you say and do resonates tremendously with them.
Trying to figure out your ideal customers are can be overwhelming. To help, I suggest that instead of trying to define a group of people, that you focus on defining a single individual person who you envision as the absolute perfect person for what you offer.
Getting to know who your customers are at a more intense level will both
transform your brand and enrich your customers’ experiences.
Understanding why they buy can make all the difference in the profitability of your business.
Once you’re able to clearly identify them and understand what motivates their buying behavior, you can cultivate better relationships, create the best offerings for your buyers, and make more sales.
If you haven’t done so yet, take the free ideal customer archetype quiz to instantly discover who your most likely to buy customers are. Your results are listed in order and will provide you with the top three results in order of dominance.
Then grab your free Ideal Customer Avatar Worksheet right here.
I’m a Brand Therapist® providing psychology-based branding, copywriting, and consulting to individuals and micro-businesses in the creative arena. My signature services will help you discover and articulate your most authentic self so you can tell better stories, make more meaningful connections, and do more profound work.