- What you promise. Your brand promise. What you commit to deliver and how, collatoralized with your reputation.
- What can be expected. Consistency tells the story. Expectations relay how you’re likely to behave and react, the level of service you provide, what sorts of offerings you put forth, your pricing and beyond.
- How you’re perceived. When it comes to a brand, perception is everything. The way you present yourself allows others to make assumptions. A clear brand is your guide to consumer clarity.
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Melissa Bolton is a copywriter and Brand Therapist® who uses Neurobranding to develop solopreneurs, micro-businesses, and individuals residing in the creative arena. Her signature Brand Therapy services include pairing both psychology and behavioral science principles with your story to help you define your brand, impel your niche, and breathe new life into your ideas.