SEO [Search Engine Optimization] is the process of increasing visibility and gaining traffic from free, natural, and organic searches. Copywriting is one of the best ways to achieve front-end, on-page SEO using relevant keywording and phrasing. There are a lot of self-proclaimed SEO experts out there. I am not one of them. What I can help with though is the writing.
Professionally copywritten website pages [like the home page and bio] and well-crafted product descriptions and content marketing help the search engines know what you do as they begin to associate your website with a particular specialty. Well-chosen keywords also drive relevant traffic to your website, increasing its exposure and rankings.
Melissa Bolton is a copywriter and Brand Therapist® who uses Neurobranding to develop solopreneurs, micro-businesses, and individuals residing in the creative arena. Her signature Brand Therapy services include pairing both psychology and behavioral science principles with your story to help you define your brand, impel your niche, and breathe new life into your ideas.