- What you promise. Your brand promise. What you commit to deliver and how, collatoralized with your reputation.
- What can be expected. Consistency tells the story. Expectations relay how you’re likely to behave and react, the level of service you provide, what sorts of offerings you put forth, your pricing and beyond.
- How you’re perceived. When it comes to a brand, perception is everything. The way you present yourself allows others to make assumptions. A clear brand is your guide to consumer clarity.
I can help with all of it. Check out my branding services right here.
Your copy is your ‘spoken’ marketing. Proper copywriting should be clear, concise, and downright hypnotizing. It should work with your visual brand to inform, capture, compel, and motivate your right people. It’s not enough to just tell your story. You need to share it and do so effectively within your niche, ideally positioning you as a front of mind choice.
My specialty lies in the creation of creative copy. Penned in your authentic voice, it’s written expressly for your most-likely-to-buy contingent. Creative copywriting works to turn the heads of your right people, fostering trust, relationships and conversions. Your relationship begins the moment a potential client lands on your page, it’s so important to get it right.
View my website copywriting packages, here.
View my marketing copywriting packages, here.
A copywriter is skilled in the art of crafting personalized, compelling text that defines, provokes, entices and ideally, converts. Well written copy will get your message across to your niche with laser-focused clarity.
Copy can take many forms:
WEBSITE: Professional copy can make all the difference to an online business. Making connections online is no easy task. Without the benefit of a face to face connection, you’ve got to use some savvy to allure potential customers inside your virtual digs. Your home page, your bio and your sales pages should have a cohesive flow that speak in your voice to your right people.
Copy is a relationship building sales tool that you truly can’t afford to skip.
Copywriting attracts more than human attention, too. Search engines send out ‘spiders’ to comb the internet for data to use in rankings. They’re looking for particulars behind the scenes. Within your pages and your product descriptions they seek SEO-relevant things like properly spaced, relevant keywords with the correct density.
PRINT: Copywriting helps garner attention and help you gain mindshare through physical pieces such as brochures, rack cards, postcards, and other tangible marketing materials.
MARKETING: Professionally penned online advertisements, press releases, pitch letters, email communiqué, and other internet marketing pieces captivate through emotional marketing, not pushy persuasion.
PERSONALIZATION: Copywriting includes the development of compelling brand storytelling, intentional content, catchy business names, personal tag lines, business taglines, and product descriptions to help define your offerings and set you apart.
In a word, no.
I believe in the necessity of graphic design wholeheartedly, but, it’s just not what I do. Graphic design in and of itself is a separate profession. It includes all of the imagery, logo, patterns, colors and intricate coding that make your business visually attractive. Also known as your visual brand, your graphic design only tells part of the the story. Just as with your overall brand persona, voice, and copy, it should be professionally done for so many reasons. Functionality, appeal, and originality are staples of an impeccable presence. But as with any eye-catcher, it needs a personality and a voice. That’s where some deep diving brand therapy and I come in.
Beauty isn’t nearly as impactful without a soul. So, I designed the Core Messaging Platform to help. It’s a custom folio you can hand over to your designer of choice to help you create the perfect visuals for your brand messaging. Inside is everything they’ll need to develop a visual presence that speaks to the very essence of your brand.
If you’ve got a graphic designer already picked out and/or have recently completed a brand design, we’ll work to seamlessly blend it all together. I’m happy to collaborate with your existing designer on content and context.
If you need one, I am happy to refer any of my clients to a host of trusted graphic design professionals, each with their own distinctive flair. As we work together, I am happy to offer insights on how to best bring your visual brand to life.
SEO [Search Engine Optimization] is the process of increasing visibility and gaining traffic from free, natural, and organic searches. Copywriting is one of the best ways to achieve front-end, on-page SEO using relevant keywording and phrasing. There are a lot of self-proclaimed SEO experts out there. I am not one of them. What I can help with though is the writing.
Professionally copywritten website pages [like the home page and bio] and well-crafted product descriptions and content marketing help the search engines know what you do as they begin to associate your website with a particular specialty. Well-chosen keywords also drive relevant traffic to your website, increasing its exposure and rankings.
Once we both decide we’re a fit and are ready to forge ahead with your project, you’ll receive an invoice from me. I offer a couple of payment options: Venmo or Paypal.
Option 1: You can pay directly through Venmo. There is no fee to pay through this method: https://venmo.com/MelissaBolton
If you don’t have a Venmo account, I highly recommend it. It’s free to send and receive money through the app.
Option 2: If you choose to pay through Paypal, please know that a 3% credit processing fee will apply. This covers the service fee Paypal now charges on transactions.
If you’re ready to roll but your wallet isn’t, you can finance our work together by using a credit card through Paypal.
It would be unusual for me not to use Venmo or Paypal, but I understand life happens. If you’ve got an issue with either of these payment methods, let’s not let it be something that gets in the way of us working together. Reach out and we can discuss other possible arrangements.
Due to the nature of our work together, I require full payment up-front. This policy was instated thanks to a few unscrupulous souls who disappeared into the wind with the copy I crafted for them before paying their final bill. I’ve never had an issue with this arrangement. And with Paypal, you always have buyer protection.
Any personal information you provide will remain within my confidence. This includes your name, contact information, passwords, ideas etc. I will never share, release, sell, or rent your personal information to any entities or individuals outside of this website unless required to do so by Law.
I will never ask for your credit card details. Payments are accepted through Venmo or Paypal’s SSL encrypted servers for your protection.
A “cookie” is a small data text file that is placed in your browser and allows this website to recognize you each time you stop by. Cookies themselves do not contain any personal information. They’re utilized to improve the client experience by customizing content.
Third party Internet sites or services that may be accessible through this website will have data and privacy practices independent of mine. For that reason, I disclaim any responsibility or liability for their policies, opinions, or actions. Please contact those vendors and others directly if you have any questions about their privacy policies.
TERMS & CONDITIONS
As my valued client, I promise to do my best work for you at all times. My job is to present you and your business in the most genuine and positive light possible. To voice your vision with uniquity and strength.
I trust and believe in the fact that you will make every effort to be respectful and ethical, and I promise the same to you. Everything you share with me will remain in the strictest of confidence. This includes passwords, business plans and ideas, thoughts, correspondence etc.
For most branding and copywriting services, unless otherwise noted, I work primarily through email, telephone, Zoom and Skype. Whenever possible, I prefer written communication. The reasons for this are many, but most importantly, it allows me to maintain a transcript of our conversation to refer back to as I work. We will be in contact regularly throughout the project for progress checkpoints and to touch base.
Each copywriting project comes complete with an initial draft and two subsequent revisions at no charge to you – provided we don’t stray from the original scope of the project. Revisions beyond that may require additional fees, to be agreed upon beforehand. By publishing the work live online or in print, you agree that you are satisfied fully with the work. Should any changes need to be made in the future, additional fees may apply.
You are entitled to one of the final drafts of your choice and not to all of the drafts I provide you with. This is the case with any and all copy, business name suggestions, and business tagline suggestions.
Because I value authenticity above all else in business, I take great pride in differentiating you from the competition. Your finished project will be unique to you. I do my best to ensure that my work does not coincidentally infringe upon the rights of any third party or existing copyrights. However, I cannot be liable to you, or any third party, for damages, including lost savings and/or profits, claims or complaints, litigation or other incidental, consequential or special damages which may arise regarding your project. I am unable to assume any responsibility whatsoever for your business performance or loss.
Paypal charges a 3% fee on payments. If you choose to pay via Paypal this fee will be your responsibility. You have the option of paying through Venmo if you’d like to avoid the fee. I will not accept ‘Pay a Friend’ option via Paypal as it circumvents their fee structure and invalidates the protection agreement for both of us.
Should something arise during the scope of our work together that causes you to put our work together on pause, please let me know right away so that we can assess the situation. Every occurrence is handled on a case by case basis.
A project that has been on hold for more than 30 days may have to wait to start back up again, depending on my availability. Once I table a project I will need to spend a few hours revisiting our previous work together to re-familiarize myself with your project. As a result, you will be charged a $250 fee to restart the project.
It doesn’t happen often, but it does happen. In the event you go missing without notice for a period of 30 calendar days or more from the date of our last contact, your project will be considered abandoned. No refunds will be issued under any circumstances.
It’s important to me that you’re elated with the final product. We’ll work together to get it right.
Thanks for understanding and as always, if you have any questions, just ask.
I’ll work with you to ensure your brand is everything you ever imagined and more. While the work we will do on your brand is intangible, the time and effort invested into this type of work is plentiful and intense. I spend a considerable amount of time and effort in addition to lending my creativity and professional skill to your project from the moment we connect. As a result, I do not offer refunds in whole or in part.