The Explorer

The Explorer Brand Archetype is on perpetual self-exploration journey. You believe there’s often much more to things than meets the eye, and want to know just what those things are.
 
You’re a seeker, often motivated by dissatisfaction, restlessness, or confinement. Settling into a routine is not something you do well. You greatly value flexibility and freedom and tend to struggle with boundaries, schedules, and tight commitments.
 
Consumed with a passion to seek greener pastures, you’re on a lifelong quest for self-sufficiency, authenticity, and the discovery of your truest self. It’s not enough for you to survive, you want to truly thrive.
 
You place great value on individuality and as such, encourage others to stay on their own journey of continual self-awareness. Discovery-driven Explorer brands are often considered pioneers when it comes to their offerings.
 

MOTTOS

Blaze your own trail.
Don’t fence me in.
 

GOALS

Freedom and independence
To find oneself
To experience authenticity
To discover new frontiers
 

GREATEST FEARS

Feeling trapped or confined
Inner emptiness
Complacency
Boredom
 
Want more?
 
I put together a 19-page report all about The Explorer archetype and how to leverage it in your life and branding. You can get it free, right here.
 

Meet the others



We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.


Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.
 
Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, check out The Explorer Brand Archetype Course.
 

What’s your type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 

What other types are most compatible with mine?

Melissa Bolton

I’m a Brand Therapist® providing psychology-based branding, copywriting, and consulting to individuals and micro-businesses in the creative arena. My signature services will help you discover and articulate your most authentic self so you can tell better stories, make meaningful connections, and do more profound work.