The Explorer

The Explorer Archetype is on a continual pursuit of authenticity and self-exploration. You believe there’s often much more to things than meets the eye.
 
You’re a seeker, often motivated by dissatisfaction, restlessness, or confinement. Settling into a routine is not something you do well. You greatly value flexibility and freedom and tend to struggle with boundaries, schedules, and tight commitments.
 
Consumed with a passion to seek greener pastures, you’re on a perpetual quest for self-sufficiency, authenticity, and the discovery of your most authentic self. It’s not enough for you to survive, you want to truly thrive.
 
You place great value on individuality and as such, encourage others to stay on their own journey of continual self-awareness. Discovery-driven Explorer brands are often considered pioneers when it comes to their offerings.
 

MOTTOS

Blaze your own trail.
Don’t fence me in.
 

GOALS

Freedom and independence
To find oneself
To experience authenticity
To discover new frontiers
 

GREATEST FEARS

Feeling trapped or confined
Inner emptiness
Complacency
Boredom
 
Want more?
 
I put together a 19-page report all about The Explorer archetype and how to leverage it in your life and branding. You can get it free, right here.
 

Meet the others



We’re not in any of this alone. It’s important not only to understand ourselves but others. 

Understanding a bit about the other archetypes will help you comprehend why others do the things they do, what inspires them, what they fear, and what drives their goals and behaviors.
 
Remember, there are no right or wrong archetypes. And there are no absolutes.
 

Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.
 

What’s your type?

If you haven’t taken the Archetypal Branding Self-Assessment yet, you can do that free, here.

What’s your Ideal Customer Archetype?

Melissa Bolton

Melissa Bolton is a copywriter and Brand Therapist® who uses Neurobranding to develop solopreneurs, micro-businesses, and individuals residing in the creative arena. Her signature Brand Therapy services include pairing both psychology and behavioral science principles with your story to help you define your brand, impel your niche, and breathe new life into your ideas.