Cutting the Strings
No one wants to be like this. Maybe your need to help others at your own expense was rooted in childhood. Or maybe you just have an innate need to nurture and comfort. Either way, there’s no shame in that game. You just have to learn how to protect yourself and your sanity from the potential fallout.
When I first started out, I had more days that I care to recollect spent with my emotions being controlled by ‘puppet masters’. These are people who are difficult or even impossible to please. Try as you might there is simply no satiating their needs. They seem to be comfortable only when immersed in negativity and drama. They seem more comfortable living in their problem than in trying to find a solution to it. Sound familiar? Chances are you’ve run across clients like this before. And because you want to help them, you become like a sponge, absorbing all of their negativity and angst. You don’t want to, it just happens.
Melissa Bolton is a copywriter and Brand Therapist® who uses Neurobranding to develop solopreneurs, micro-businesses, and individuals residing in the creative arena. Her signature Brand Therapy services include pairing both psychology and behavioral science principles with your story to help you define your brand, impel your niche, and breathe new life into your ideas.
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