The Creator Brand Archetype is self-expressive as you are imaginative. You have an innate ability to see inspiration all around you and seem to find it in the most unlikely of places.
Your work comes from the heart, a blend of your unique experiences and feelings. Because you put so much of yourself into your offerings, you have a strong desire to create something of enduring value.
You’re naturally very creative and enjoy expressing your individuality in all that you do.
Because you’re comfortable in your own skin, the opinions of others rarely factor into your personal sense of style or into the way you do things. Authenticity in all aspects of life is very important to you.
Authenticity above all else.
If you can imagine it, it can be done.
Making something of enduring value
Creating mediocre work
I put together a 19-page report all about The Creator archetype and how to leverage it in your life and branding. You can get it free, right here.
Meet the others
We’re not in any of this alone. It’s important not only to understand ourselves but others.
Understanding a bit about the other archetypes will help you comprehend why others do the things they do, what inspires them, what they fear, and what drives their goals and behaviors.
Remember, there are no right or wrong archetypes. And there are no absolutes.
Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.
What’s your type?
If you haven’t taken the Archetypal Branding Self-Assessment yet, you can do that free, here.
What’s your Ideal Customer Archetype?
Melissa Bolton is a copywriter and Brand Therapist® who uses Neurobranding to develop solopreneurs, micro-businesses, and individuals residing in the creative arena. Her signature Brand Therapy services include pairing both psychology and behavioral science principles with your story to help you define your brand, impel your niche, and breathe new life into your ideas.