Meet The Creator Archetype


Hello, Creator


The Creator Brand Archetype is as self-expressive as you are imaginative. You have an innate ability to see inspiration all around you and seem to find it in the most unlikely of places. Your work comes from the heart, a blend of your unique experiences and feelings. Because you put so much of yourself into your offerings, you have a strong desire to create something of enduring value. You’re naturally very creative and enjoy expressing your individuality in all that you do. Because you’re comfortable in your own skin, the opinions of others rarely factor into your personal sense of style or into the way you do things. Authenticity in all aspects of life is very important to you.


authentic, original, innovative, creative, clever, imaginative, expressive, a visionary, perceptive, illuminated, non-conformist, inventive, unorthodox, focused, curious



  • Express yourself.
  • Authenticity above all else.
  • If you can imagine it, it can be done.



  • Creating
  • Self-expression
  • To create things with lasting value



  • Chaos
  • Being overthrown
  • Becoming insignificant
  • Losing respect of others



Things you can do now:

Learn more about brand archetypes and how they work in your life and business. 


Visit my curated collection of quotes and images hand-selected specifically for Creator brands.


Have a look at the Creator brand archetype hub.


See all the unique products I designed expressly for your Creator brands.


Learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business.


Find your brand core, including purpose, vision, mission, and values.


See what color palettes work best to represent your brand’s unique persona.


Figure out which fonts and typography will help showcase your brand’s personality best.



Meet the Others

We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.


Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.



What’s your Type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 

Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, check out the Creator Brand Archetype Course.

Wondering what personality types are compatible with your own?

Take the free Ideal Customer Archetype quiz to discover the other Archetypal personas you’re most likely to work best with. The answers might surprise you. 


If you still have questions on how to implement your persona into your work and life, I’m happy to help.