It’s important to remember that within your marketplace, you’re not the only game in town. With all the competition out there, it’s easy to get lost in the shuffle. Customer satisfaction needs to be a top priority.
When it comes to wooing potential customers and keeping existing customers happy, it’s the little things that make the biggest impact. People want to feel appreciated, and it’s the personal touches that turn happy customers into brand ambassadors. They come back often and often emphatically refer you to their friends and colleagues.
An unhappy customer will do just the opposite, potentially costing you business. It’s much easier than you think to make yourself a front-of-mind choice for your right people, create customer satisfaction, grow your business, and build a loyal clientele.
Here are 20 simple ways to thrill your customers:
1. Overdeliver whenever and wherever possible.
2. Consistently provide valuable content with your own spin.
3. Personally respond to comments on your blog and social media.
4. Send handwritten thank you notes.
“In business, you get what you want by giving other people what they want.” – Alice Foote MacDougall
5. Always keep your branding consistent across all platforms and touchpoints.
6. Have clearly stated policies.
7. Call them by name.
8. Send a note on their birthday or an anniversary (such as a first purchase, email sign up, etc.).
“The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton
“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney
13. Keep things easy organized from the start with a professional onboarding process.
14. Use a conversational tone throughout your copy.
15. Give them priority access to new programs and offerings.
16. Provide prompt and thorough answers to their inquiries.
“One customer well taken care of could be more valuable than $10,000 worth of advertising.” – Jim Rohn
17. Don’t just sell them something, create an experience for them.
18. Have clearly stated policies and boundaries.
19. Address all of their concerns and objections. Ask what they want, then really listen to what they’re saying.
20. Wrap things up with a streamlined off boarding process that has all deliverables and next steps clearly outlined.
“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before
they realize it themselves.” – Steve Jobs
How do you create an exquisite customer satisfaction experience?
I’m a Brand Therapist® providing psychology-based branding, copywriting, and consulting to individuals and micro-businesses in the creative arena. My signature services will help you discover and articulate your most authentic self so you can tell better stories, make more meaningful connections, and do more profound work.