There’s a good chance that within your marketplace, you’re not the only game in town. With all the competition out there, it’s easy to get lost in the shuffle. Customer satisfaction needs to be a top priority.
When it comes to wooing potential customers and keeping existing customers happy, it’s the little things that make the biggest impact. People want to feel appreciated, and it’s the personal touches that turn happy customers into brand ambassadors. They come back often and often emphatically refer you to their friends and colleagues.
An unhappy customer will do just the opposite, potentially costing you business. It’s much easier than you think to make yourself a front-of-mind choice for your right people, create customer satisfaction, grow your business, and build a loyal clientele.
Here are 20 simple ways to thrill your customers:
1. Overdeliver whenever and wherever possible.
2. Consistently provide valuable content with your own spin.
3. Personally respond to comments on your blog and social media.
4. Send handwritten thank you notes.
“In business, you get what you want by giving other people what they want.” – Alice Foote MacDougall
5. Always keep your branding consistent across all platforms and touchpoints.
6. Have clearly stated policies.
7. Call them by name.
8. Send a note on their birthday or an anniversary (such as a first purchase, email sign up, etc.).
“The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton
“Do what you do so well that they will want to see it again and bring their friends.” – Walt Disney
13. Keep things easy organized (project management/streamlining), starting with your intake process.
14. Use a conversational tone throughout your copy.
15. Give them priority access to new programs and offerings.
16. Provide prompt and thorough answers to their inquiries.
“One customer well taken care of could be more valuable than $10,000 worth of advertising.” – Jim Rohn
17. Continue excellent service throughout and after the sale.
18. Have clearly stated policies.
19. Address all of their concerns and objections.
20. Make it about them- ask what they want, then really listen to what they’re saying.
“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before
they realize it themselves.” – Steve Jobs
How do you create an exquisite customer satisfaction experience?
Melissa Bolton is a copywriter and Brand Therapist® who uses Neurobranding to develop solopreneurs, micro-businesses, and individuals residing in the creative arena. Her signature Brand Therapy services include pairing both psychology and behavioral science principles with your story to help you define your brand, impel your niche, and breathe new life into your ideas.