BRAND CORE

THE SINGLE MOST IMPORTANT INVESTMENT YOU CAN MAKE IN YOURSELF AND YOUR BUSINESS.

The keys to brand success are self-definition, transparency,
authenticity, and accountability. –
Simon Mainwaring

The heart of your brand.

Your core is the heart of your brand. 

Brands who enjoy long-term, fulfilling success know how to capitalize on their strengths, lean into their expertise, share their beliefs, and work with their customers’ best interests at heart. These brands take a collective, well-rounded approach to development, taking into consideration both the people inside the brand as well as those outside the brand; the people they serve. Can you say the same?

Your Brand Core is the heart of your brand. It’s also the essential first step in the Brand Strategy Process. It’s made up of four parts: your brand purpose, your brand vision, your brand mission, and your brand values. Helping you find and articulate your own brand core is where I shine.

I help people develop:

-deep, intentional brand purpose statements

-emotive, inspiring brand vision statements

-intoxicating, resonant mission statements

– evocative, meaningful brand values

I can help you, too.

THE FIRST STEP //

START HERE

A strong brand strategy will ensure that your brand is aligned with your core. It also helps you manage and control the narrative surrounding your brand. When you cultivate an emotional connection with the people you’re trying to reach, you increase the likelihood that those people will think, feel, and talk about you the way you want them to.

Tell your brand story or others will do it for you. And that’s not always a good thing.
 It all begins with your Brand Core. 

THIS IS THE IMPORTANT STUFF //

GET HARD CORE

Your brand core is the lifeblood of your business. It’s your past, present, and future. It will help you determine your brand persona, brand voice, your offerings, and your ideal customers. You need to thoroughly understand yourself at a soul level before you can go about the business of serving others in a meaningful way. So whether you’re a new brand or an existing brand who’s in an identity crisis, you should begin here.

MBMU--8

Brand Purpose

Your ‘Why’
This is the reason that your brand exists beyond making a profit. It’s unlikely to change throughout the lifecycle of your brand.

MBMU--9

Brand Vision

Your ‘Where’
This is where you want the brand or business to be in the future. Think of it as the change you hope to make through your work.

mission

BrandMission

Your ‘What’
Your mission tells the world what you do, for whom, and how. It’s your plan to achieve your vision, while leaning on your purpose.

5

Brand Values

Your ‘How’
Your core values tell the world how you’ll act and react along the way based on your inherent qualities and belief systems.

GET TO KNOW YOURSELF //

MEET, YOU.

 

Need more core?

 

How well do you know yourself? I recently launched a very unique course to teach you exactly what Brand Core is and how to find yours. As with everything I offer, it’s not a collection of Google-able, generic stuff. (I leave that stuff to the newbies and copycats.) My stuff is intense and authentic and rooted in your own personality. Curious? You should be. This is pretty amazing stuff. 

 

THIS IS ME //

MY BRAND CORE

 



THIS IS MY WHY //

 

Brand Purpose

 

To help people discover and articulate their most genuine self so they can tell better stories, make meaningful connections, build intentional brands, and do more profound work. In short, my purpose is to help you identify yours.

 



THIS IS MY WHERE //

 

Brand Vision

 

A world where authenticity is sought after and celebrated; Where everyone understands how to appreciate and leverage their unique combination of innate gifts, personal experiences, and expertise to improve the lives of themselves and others.

 



THIS IS MY WHAT //

 

Brand Mission

 

I do deeply potent work with those willing to open themselves to the process of unpacking their unique value and using it to create a brand that will allow them to make a positive and memorable mark on the world, in a way no one else can.

 



THIS IS MY HOW //

 

Brand Values

Candor

I believe honesty saves everyone’s time. That’s why I place such a high value on sincerity. When you swirl honesty with integrity and point it toward a common goal, you get undeniably powerful results.

Eloquence

To me eloquence is soul stirring and visceral. If it doesn’t inspire, inform, or motivate your right people, then it’s just empty banter. Words are powerful. I work hard to find you just the right ones.

Wisdom

I pride myself on not only having extensive knowledge, relevant experience, and well-sourced information, but a lot of it and only the really good, proven stuff. And I keep up on it to benefit us both.

Originality

Around here, everything is rooted in originality. Nothing less will do. No knock-offs, cheap imitations, hacked work, or someone else’s ideas repackaged as my own. Authenticity is not a luxury, it’s a necessity.

Depth

Surface level doesn’t work for me. I believe in digging down beyond the emotional rubble and layers of excuses to get to the heart of things. We’ll ladder your ‘whys’ all the way up to the very top rung.