400 Brilliant and Inspiring Examples of Core Values

CategoriesBranding / Copywriting

Core Values describe the fundamental beliefs of a company or an organization. These passion-driven guiding principles steer behavior, beliefs, and standards for conduct in all situations.

The best Core Values are sincere and are rooted in what your company unwaveringly believes in. They guide in decision making, strategizing, and in prioritizing of tasks. They also act as a moral compass to all those inside the organization. When everyone believes in them, then everyone is behind them.

They should be based on human emotion, not on profit. For best results, choose those that are close to your heart personally and will resonate with your right people.

Try to stick with five or fewer to ensure your focus is dialed in. Core Values must be consistently lived and demonstrated to be effective.

Acceptance
Accessibility
Accountability
Accuracy
Achievement
Adventure
Affection
Agility
Altruism
Approachability
Assertiveness
Attention to detail
Authenticity
Authority
Autonomy
Availability
Awareness
Balance
Beauty
Belonging
Boldness
Bravery
Brilliance
Calm
Candor
Capability
Carefulness
Caring
Certainty
Challenge
Change
Character
Charity
Cheerfulness
Citizenship
Clarity
Cleanliness
Clever
Clients
Collaboration
Comfort
Commitment
Common Sense
Communication
Community
Compassion
Competency
Competitiveness
Composure
Comprehensive
Concentration
Confidence
Confidentiality
Connection
Consciousness
Consistency
Contentment
Continuity
Contribution
Control
Conviction
Cooperation
Coordination
Courage
Courtesy
Craftiness
Craftsmanship
Creativity
Credibility
Curiosity
Customer Focus
Customer Satisfaction
Customer Service
Customers
Daring
Decisiveness
Dedication
Delight
Democratic
Dependability
Depth
Determination
Development
Devotion
Differentiation
Dignity
Diligence
Directness
Discipline
Discovery
Discretion
Diversity
Dominance
Down-to-Earth
Drive
Eagerness
Ease of Use
Economy
Education
Effectiveness

Efficiency
Elegance
Empathy
Employees
Empowering
Encouragement
Endurance
Energy
Engagement
Enjoyment
Entertainment
Enthusiasm
Entrepreneurism
Environmentally friendly
Equality
Equitable
Ethical
Excellence
Excitement
Experience
Expertise
Exploration
Expressive
Extroversion
Exuberance
Fairness
Faithfulness
Fame
Family
Fashion
Fearless
Ferocious
Fidelity
Fierceness
Firm
Fitness
Flexibility
Fluency
Focus
Foresight
Formal
Fortitude
Forward thinking
Freedom
Fresh Ideas
Freshness
Friendship
Frugality
Fun
Generosity
Genius
Giving
Global
Goodness
Goodwill
Gratitude
Greatness
Growth
Guidance
Happiness
Hard Work
Harmony
Health
Heart
Helpful
Heroism
History
Holiness
Honesty
Honor
Hope
Hopefulness
Hospitality
Humble
Humility
Humor
Hygiene
Imagination
Impact
Impartial
Impious
Improvement
Independence
Individuality
Industry
Influence
Informal
Innovation
Inquisitive
Insight
Inspiration
Integrity
Intelligence
Intensity
International
Introversion
Intuition
Invention
Investment
Inviting

Irreverence
Joy
Justice
Kindness
Knowledge
Leadership
Learning
Legal
Level-Headed
Liberty
Listening
Lively
Local
Logic
Longevity
Love
Loyalty
Mastery
Maturity
Maximizing
Meaning
Meekness
Members
Merit
Meticulousness
Mindful
Moderation
Modesty
Motivation
Mystery
Neatness
Nerve
Non-conformity
Obedience
Open-Minded
Openness
Optimism
Order
Organization
Originality
Outrageous
Partnership
Passionate
Patience
Patient-Centered
Patient-Focused
Patient-Satisfaction
Patients
Patriotism
Peace
People
Perception
Perfection
Performance
Perseverance
Persistence
Personal Development
Personal Growth
Persuasive
Philanthropy
Playfulness
Pleasantness
Pleasure
Poise
Polish
Popularity
Positivity
Potency
Potential
Power
Practical
Pragmatic
Precision
Preparation
Preservation
Pride
Privacy
Proactively
Productivity
Professionalism
Profitability
Profits
Progress
Promptness
Prosperity
Prudence
Punctuality
Purity
Pursuit
Quality
Rational
Realistic
Reasoning
Recognition
Recreation
Reflection
Relationships
Relaxation
Reliability
Religion

Reputation
Research
Resilience
Resolution
Resolve
Resourcefulness
Respect
Responsibility
Responsiveness
Rest
Restraint
Results
Reverence
Rigor
Risk Taking
Sacrifice
Safety
Sanitary
Satisfaction
Scaleability
Security
Self-Awareness
Self-Control
Self-Directed
Self-Motivation
Self-Reliance
Self-Respect
Self-Responsibility
Selfless
Sense of humor
Sensitivity
Serenity
Seriousness
Service
Sharing
Shrewdness
Significance
Silence
Silliness
Simplicity
Sincerity
Skillfulness
Smart
Social consciousness
Solitude
Speed
Spirituality
Spontaneity
Stability
Standardization
Status
Stewardship
Straight laced
Strength
Structure
Success
Support
Surprise
Sustainability
Sympathy
Synergy
Systemization
Talent
Teamwork
Thankfulness
Thoroughness
Thoughtfulness
Timeliness
Tolerance
Toughness
Traditions
Training
Tranquility
Transformation
Transparency
Trustworthiness
Truth
Understanding
Uniqueness
Unity
Universal
Useful
Utility
Valor
Value Creation
Variety
Victory
Vigor
Virtue
Vision
Vitality
Warmth
Watchfulness
Wealth
Willfulness
Winning
Wisdom
Wonder
Work/Life Balance
Worldwide

For more on brand building from the inside out, check out the free archetypal branding self-assessment right here.

What are your core values? Share them with me in the comments.

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