If you need help with:
√ your brand voice
√ a business or personal tagline
√ product descriptions
√ website copy
√ a name for a business, product, or service
√ a brand story
All written by an experienced professional with decades of experience.
You’re in the right place.
Copy is not written. Copy is assembled. You’re working with a series of building blocks, you’re putting the building blocks together, and then you’re putting them in certain structures. You’re building a little city of desire for your person to come and live in.
The manner in which you present your business to the world is pivotal to your success. You don’t get a second chance to make a first impression. Forward-thinking entrepreneurs realize the value of a professional copywriter that’s both creative and skilled at producing effective, SEO infused content that speaks to your niche in your authentic voice. Well-written, emotive copy converts your readers from curious to convinced, and from interested to invested.
There are two forms of copywriting: general and conversion. General covers things like taglines and other branding props, brochures, commercials, and print ads, for example. All the things that tell, but don’t necessarily sell. And then, there’s conversion copywriting. That’s the copy that’s out there working for you, driving your customers to act. It’s well-researched, it’s intentional, and it’s how you make your money. I can help you with both.
“Emotions are the fire of human motivation, the combustible force that secretly drives most decisions to buy. When your marketing harnesses those forces correctly you will generate explosive increases in response.”
Gary Bencivenga
When a visitor lands on your homepage you have mere moments to convince them to click their way inside. Anyone can slap a website together and call themselves a copywriter, but what you’ll find out if you haven’t already, is that there’s a science to all of this. Get it right and magic happens. Get it wrong and you’re leaving money on the table every single day. As a well-versed pro, I’ll help you get your message across clearly, concisely, and draw your right people to you like a magnet. I’ve helped countless brands find their voice (including a couple of New York Times bestselling authors). I’m confident that I can help with yours, too.
WHAT ARE YOU SAYING? //
Addictive Prose
WEBSITE COPYWRITING
Knowing what you do, how, why, and for whom, is important. Expressing it in a way that feels like home to your ideal customers, is something entirely different. Your zone of genius is creating and sharing your talents with your right people. Mine is crafting copy to draw your right people in and persuade them that you’re exactly what they’ve been looking for.