COPYWRITING

COMPELLING WORDS THAT OPEN HEARTS AND WALLETS

“A copywriter needs to understand that he cannot create a desire for a product. All he can do is take the hopes, dreams, fears, and wishes that already exist in the hearts of millions of people and focus them on the product itself.” -Eugene Schwartz

 

At a loss for words?

THE PEN IS MIGHTIER THAN THE SWORD //

MASTER YOUR MESSAGING

If you need help with:

 

√  your brand voice

√  a business or personal tagline

√  product descriptions

√  website copy 

√  a name for a business, product, or service

√  a brand story


All written by an experienced professional with decades of experience.

 

You’re in the right place.

THE GREAT EUGENE SCHWARTZ SAID //

Copy is not written. Copy is assembled. You’re working with a series of building blocks, you’re putting the building blocks together, and then you’re putting them in certain structures. You’re building a little city of desire for your person to come and live in.

The manner in which you present your business to the world is pivotal to your success. You don’t get a second chance to make a first impression. Forward-thinking entrepreneurs realize the value of a professional copywriter that’s both creative and skilled at producing effective, SEO infused content that speaks to your niche in your authentic voice. Well-written, emotive copy converts your readers from curious to convinced, and from interested to invested.

There are two forms of copywriting: general and conversion. General covers things like taglines and other branding props, brochures, commercials, and print ads, for example. All the things that tell, but don’t necessarily sell. And then, there’s conversion copywriting. That’s the copy that’s out there working for you, driving your customers to act. It’s well-researched, it’s intentional, and it’s how you make your money. I can help you with both.

FANNING THE FLAMES //

THE FIRE OF HUMAN MOTIVATION

“Emotions are the fire of human motivation, the combustible force that secretly drives most decisions to buy. When your marketing harnesses those forces correctly you will generate explosive increases in response.”

Gary Bencivenga

HERE'S HOW WE CAN WORK TOGETHER //

COPYWRITING SERVICES

 

When a visitor lands on your homepage you have mere moments to convince them to click their way inside. Anyone can slap a website together and call themselves a copywriter, but what you’ll find out if you haven’t already, is that there’s a science to all of this. Get it right and magic happens. Get it wrong and you’re leaving money on the table every single day. As a well-versed pro, I’ll help you get your message across clearly, concisely, and draw your right people to you like a magnet. I’ve helped countless brands find their voice (including a couple of New York Times bestselling authors). I’m confident that I can help with yours, too.

 



01

 

Website Copy

 

Attract your right people with this all-in-one package. Effective, compelling copy that transforms your website into a conversion machine.

 

 

 



04  

 

Microcopy

 

Sometimes, it’s the little things that mean the most. Good copy brings the customer in, good microcopy keeps them there.

 

 

 



02  

 

Brand Tagline

 

Your tagline fortifies your business name as it succinctly and powerfully communicates your purpose in your own unique voice.

 

 

 



05  

 

Naming Services

 

Business? New product? New service? Newsletter? Community? Fan base? Whatever you need- you name it, I’ll name it.

 

 

 



03  

 

Personal Tagline

 

Your personal brand tagline is a professional designation that communicates your unique value. (Mine is ‘Brand Therapist®).

 

 

 



06  

 

Descriptions

 

Every product and service deserves an impactful, persuasive description. I go beyond the benefits and get your offerings sold.

 

 

SIGNATURE SERVICE //

 

Addictive Prose

 

WEBSITE COPYWRITING


Knowing what you do, how, why, and for whom, is important. Expressing it in a way that feels like home to your ideal customers, is something entirely different. Your zone of genius is creating and sharing your talents with your right people. Mine is crafting copy to draw your right people in and persuade them that you’re exactly what they’ve been looking for.

 

 

MAY I SUGGEST? //

MORE OPTIONS

 



GET IN THEIR HEADS //

 

Copywriting Psychology

 

A primer on how to use the power of persuasion to make your copy more powerful. Choosing the right words is an art form. Let this course be your guide.

 

 

 



STILL NOT SURE? //

 

Let’s Talk

 

There’s a lot to know when it comes to writing copy. If you know you need help but aren’t sure what you need or where to begin, let’s figure it out together.