Psych Up Your Copy

Because Your Words Matter

The language you choose is pivotal in helping you attract attention, create meaningful connections, and convince your potential buyers that you’re the right choice for them. Choosing the right words is an art form. Let this compendium be your guide.


“Writing is the painting of the voice.” -Voltaire

Learn the art of simplicity in your copy so your words will shine like a beacon to your ideal customers.

Clarity in your copy helps cut through the static and the noise so your main points can bet seen, felt, and understood. You’ll communicate more effectively and be able to get your point across more effectively with less background interference.


Creating connections with your readers will help you attract the right kinds of people into your realm. It will also gently repel the wrong people who may not be the best fit for your brand. You’ll build more genuine relationships, learn to meet people where they are, and create a loyal legion of buyers who are sure to return and refer others.


The mind is a very pliable thing. With a few conversational shifts you’ll find you are able to help shape your readers’ perceptions, influence their choices (ethically, of course), make more convincing statements, and help them rationalize their decisions, often through proof. Get your reader off the sidelines and inspire them to act.



What’s inside

32 psychology based copywriting tips explained with examples to help you understand how to craft your words to meet your customers’ needs. By the end of this mini-course your writing will be transformed from informative to evocative.


You’ll learn everything you need to know to put your words to work for you. Including how to:


  • Attract like-minded customers and clients
  • Meet people where they are
  • Build better relationships
  • Create legions of loyal buyers
  • Cut through the static and noise
  • Simplify your position
  • Communicate more effectively
  • Elucidate your point of view
  • Get noticed
  • Capture interest
  • Illuminate your message
  • Evoke emotion
  • Shape perceptions
  • Influence choices
  • Rationalize and prove
  • Inspire action

Ready to whip your existing copy into shape and start connecting and converting more?