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Copywriting 101

Copywriting
These days everyone is clamoring for their piece of the online pie. Thousands of new websites are started each day.  What sets you apart from the competition?  Would YOU buy from you? Why?
 
Forward-thinking entrepreneurs realize the value of a professional copywriter that is both creative and astute at producing relevant content; A professional who understands the ins and outs of infusing relevant keywords into the mix.
 
 
 

What is Copywriting?

In many ways, copywriting is the process of verbally branding your business. You don’t get a second chance to make a first impression.  Proper copywriting should be clear, concise, and speak directly to the heart of your ‘right people’ as quickly as possible when they land on your website.  
 
 
 
 

What can a Copywriter do for me?

Professional copywriting serves several purposes:
  • to give voice to your vision
  • to create interest in your products and services 
  • to drive traffic to your website and blog using SEO infused language on your pages
  • to engage and entice your unique niche
  • to provide a fluid writing style which serves to show consistency, professionalism while exuding a sense of competence and trust
 

What is SEO?

SEO or search engine optimization is using words, words and more words to create content that is most likely to grab the attention of search engines.  Proper structure and density are essential.  Without fitting content your website may be stellar, however, it is unlikely you will ever be found.  No one goes into business to become an undiscovered treasure.  A professional copywriter understands and is skilled in the art of this process. 
 
 

What kinds of services does a Copywriter provide?

Each provides their own stash of services. Most will offer some if not all of these:
  • Business branding, taglines, and slogans
  • Bio pages
  • About Us Company Bio pages
  • ‘Right Fit’ pages to filter your ideal niche from the crowd
  • Product & Services pages 
  • Sales pages
  • Landing pages
  • Homepages 
  • Direct mail packages
  • Newsletters
  • Press releases
  • Pitch letters
  • Newsletters
  • E-mails and letters
  • Articles
  • Blog posts
  • Category names and descriptions
  • Press Releases
  • Media Kits & more…

 

 

Can I afford it?

If writing isn’t your strong suit, then you can’t afford NOT to. The copywriter is as important to the success of your website as the website design and the products you carry.  The amount of time a non-professional writer would spend on a project is time better-spent building and promoting your business. 
 
If you need some immediate assistance verbalizing your authentic voice catered specifically to your tribe~check out my services page or drop me a line to see what you might expect to invest in your business success.
 
 
For more on how to DIY your own copy, check out this post.