The Communitarian

Sometimes known as The Girl/Guy Next Door or The Orphan, The Communitarian Brand Archetype is always relatable and accepting and a firm believer in democracy. All for one and one for all is your battle cry.
 
You possess a strong desire to bring people together and create a sense of community. You‘re more teacher than leader, and more mentor than boss. You empower others with a ‘you can do it’ attitude and get great satisfaction when you see people working together to achieve a common goal.
 
The Communitarian lives and works within the principles of equality. You believe that everyone, no matter what their status, has the right to excellent quality and service.
 

MOTTOS

We are all created equal.
Together we are better.
 

GOALS

Belonging
Develop solid virtues
Be down to Earth
 

GREATEST FEARS

Standing out from the crowd
Leaving others out
Being viewed as elitist
 
Want more?
 
I put together a 19-page report all about The Communitarian archetype and how to leverage it in your life and branding. You can get it free, right here.
 

Meet the others



We’re not in any of this alone. It’s important not only to understand ourselves but others. 

Understanding a bit about the other archetypes will help you comprehend why others do the things they do, what inspires them, what they fear, and what drives their goals and behaviors.
 
Remember, there are no right or wrong archetypes. And there are no absolutes.
 

Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.
 

What’s your type?

If you haven’t taken the Archetypal Branding Self-Assessment yet, you can do that free, here.

What’s your Ideal Customer Archetype?

Melissa Bolton

Melissa Bolton is a copywriter and Brand Therapist® who uses Neurobranding to develop solopreneurs, micro-businesses, and individuals residing in the creative arena. Her signature Brand Therapy services include pairing both psychology and behavioral science principles with your story to help you define your brand, impel your niche, and breathe new life into your ideas.