Meet The Communitarian Archetype

Communitarian Archetype 
Girl Next Door
Orphan Archetype




Sometimes known as The Girl or Guy Next Door or The Everyman, The Communitarian Brand Archetype is relatable, accepting, and a firm believer in democracy. “All for one and one for all” is your rallying cry. You work best in groups, and strongly prefer them to one-on-one situations. You possess a strong desire to bring people together and create a sense of community. You‘re more teacher than leader, and more mentor than boss. You empower others with a ‘you can do it’ attitude and get great satisfaction when you see people working together to achieve a common goal. The Communitarian lives and works within the principles of equality. You believe that everyone, no matter what their status, has the right to excellent quality and service.


realist, girl/guy next door, empathetic, fair, kind, resilient, egalitarian, relatable, understanding, communal, democratic, friendly, unpretentious, the silent majority, perceptive, responsive, networker



  • We are all created equal.
  • Together we are better.



  • Belonging
  • Inclusivity
  • Being relatable and welcoming



  • Standing out from the crowd
  • Leaving others out
  • Being viewed as elitist



Things you can do now:

Learn more about brand archetypes and how they work in your life and business. 


Visit my curated collection of quotes and images hand-selected specifically for Communitarian brands.


Have a look at the Communitarian brand archetype hub.


See all the unique products I designed expressly for Communitarian brands.


Learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business.


Find your brand core, including purpose, vision, mission, and values.


See what color palettes work best to represent your brand’s unique persona.


Figure out which fonts and typography will help showcase your brand’s personality best.



Meet the Others

We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.


Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.



What’s your Type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 

Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, check out the Communitarian Brand Archetype Course.

Wondering what personality types are compatible with your own?

Take the free Ideal Customer Archetype quiz to discover the other Archetypal personas you’re most likely to work best with. The answers might surprise you. 


If you still have questions on how to implement your persona into your work and life, I’m happy to help.