The Communitarian

Sometimes known as The Everyman, The Communitarian Brand Archetype is always relatable, accepting, and a firm believer in democracy. “All for one and one for all” is your rallying cry. You work best in groups, and strongly prefer them to one-on-one situations.
 
You possess a strong desire to bring people together and create a sense of community. You‘re more teacher than leader, and more mentor than boss. You empower others with a ‘you can do it’ attitude and get great satisfaction when you see people working together to achieve a common goal.
 
The Communitarian lives and works within the principles of equality. You believe that everyone, no matter what their status, has the right to excellent quality and service.
 

MOTTOS

We are all created equal.
Together we are better.
 

GOALS

Belonging
Develop solid virtues
Be down to Earth
 

GREATEST FEARS

Standing out from the crowd
Leaving others out
Being viewed as elitist
 
Want more?
 
I put together a 19-page report all about The Communitarian archetype and how to leverage it in your life and branding. You can get it free, right here.
 

Meet the others



We’re not in any of this alone. It’s important not only to understand ourselves, but other people. 

Learning more about the other archetypes will help you comprehend why other people do the things they do, what inspires them, what they fear, and what drives their goals and behaviors. It also helps process why you get along and work well with some, and not so well with others.


Visit the Archetype Directory to get familiar with the other types. You’re bound to see familiar faces there. You may even see a little of yourself in some of the other types; A good sign that you would get along quite well with them.
 
Remember, there are no right or wrong archetypes. And there are no absolutes. You’re likely to be a blend of more than one type. To learn everything there is to know about your brand archetype and how to powerfully put it to work it in your life and business, pick up a copy of The Communitarian Archetype Playbook.
 

What’s your type?

If you haven’t taken my free Archetypal Branding Self-Assessment yet, you can do that, here. At the end, you’ll have your top three archetypes in order of dominance. 

What other types are most compatible with mine?

Melissa Bolton

I’m a Brand Therapist® providing psychology-based branding, copywriting, and consulting to individuals and micro-businesses in the creative arena. My signature services will help you discover and articulate your most authentic self so you can tell better stories, make meaningful connections, and do more profound work.