Your communication is your brand’s beacon.
Brand Communication is the final phase of brand strategy development, At this point you should have your core (purpose, vision, mission, and values) articulated and your character (your brand archetype, ideal customers, and positioning) defined.
Once you know yourself at a soul level and know exactly who you want to work with, it’s time to sound off and start turning heads. Your brand voice and messaging, color palette, and font hierarchy work together to flawlessly represent your unique personality and it attracts your ideal customers to you like a magnet.
I help people:
-define and refine their unique brand voice and tone
-shape their brand messaging
-choose emotive, relevant brand color palettes
-select font hierarchies that get their message across
I can help you, too.
Brand communication is the way you present yourself to your right people. The words, colors, and fonts you choose to represent your brand can quite literally make or break your business. Communication development will ensure that your choices in this realm are working for you, not against you.
This is Phase III of my three part program. Phase I is where you figure out who you and your brand are. Phase II is where you figure out who your customers are and where you fit into the marketplace. Here, we’ll present all of that with the world. While you will absolutely get value from each module individually, you will get the most optimal results by going through everything in order.
Maybe you’d like to check out the entire program overview?
Think of your brand communication like the outfit you choose to wear to a pivotal event. How do you want to be seen? What do you want people to think and feel about you and your presence? Who do you want to attract and who do you want to repel? How can you select elements to perfectly showcase your unique persona and place yourself in the right spotlight? Communication sets the tone with your messaging, shares it through your voice, and attracts your ideal customers through color and typography that speak their language. Done right, the system is flawless. I should know. I’ve been doing it for decades. I’ll show you how.
How You Speak
A consistent, genuine, on-brand voice and intentional messaging hierarchy are imperative for building trust and communicating.