BRAND ARCHETYPE

COLOR BOOKS

A COLLECTION OF COLOR PALETTES CURATED FOR EACH ARCHETYPAL PERSONA

“Color is a power which directly influences the soul.” ―Wassily Kandinsky

Show your true colors.

BRAND ARCHETYPE COLOR PALETTES

An assortment of current, on-trend color combinations to help you breathe life into your brand. These colors were intentionally selected to allure your ideal customers.

Your brand isn’t typical, so my color palettes aren’t either.
Inside each book, you’ll find several surprising options for your unique persona, including 30 gorgeous palettes along with a primer on Color Psychology and a color chart with corresponding emotions to help you select just the right one for the feelings you want to evoke.

luminary color book

THE LUMINARY

Color Book

A set of 30 intentionally selected color palettes curated with your unique brand personality in mind.
+ A Color Psychology Primer
+ A Corresponding Emotion Chart

monarch color book

THE MONARCH

Color Book

A set of 30 intentionally selected color palettes curated with your unique brand personality in mind.
+ A Color Psychology Primer
+ A Corresponding Emotion Chart

magician color book

THE MAGICIAN

Color Book

A set of 30 intentionally selected color palettes curated with your unique brand personality in mind.
+ A Color Psychology Primer
+ A Corresponding Emotion Chart

passionate color book

THE PASSIONATE

Color Book

A set of 30 intentionally selected color palettes curated with your unique brand personality in mind.
+ A Color Psychology Primer
+ A Corresponding Emotion Chart

innocent color book

THE INNOCENT

Color Book

A set of 30 intentionally selected color palettes curated with your unique brand personality in mind.
+ A Color Psychology Primer
+ A Corresponding Emotion Chart

creator color book

THE CREATOR

Color Book

A set of 30 intentionally selected color palettes curated with your unique brand personality in mind.
+ A Color Psychology Primer
+ A Corresponding Emotion Chart

warrior color book

THE WARRIOR

Color Book

A set of 30 intentionally selected color palettes curated with your unique brand personality in mind.
+ A Color Psychology Primer
+ A Corresponding Emotion Chart

jester color book

THE JESTER

Color Book

A set of 30 intentionally selected color palettes curated with your unique brand personality in mind.
+ A Color Psychology Primer
+ A Corresponding Emotion Chart

explorer color book

THE EXPLORER

Color Book

A set of 30 intentionally selected color palettes curated with your unique brand personality in mind.
+ A Color Psychology Primer
+ A Corresponding Emotion Chart

nurturer color book

THE NURTURER

Color Book

A set of 30 intentionally selected color palettes curated with your unique brand personality in mind.
+ A Color Psychology Primer
+ A Corresponding Emotion Chart

maverick color book

THE MAVERICK

Color Book

A set of 30 intentionally selected color palettes curated with your unique brand personality in mind.
+ A Color Psychology Primer
+ A Corresponding Emotion Chart

communitarian color book

THE COMMUNITARIAN

Color Book

A set of 30 intentionally selected color palettes curated with your unique brand personality in mind.
+ A Color Psychology Primer
+ A Corresponding Emotion Chart

PAIRS NICELY WITH //

 

It’s Font-astic

 

BRAND ARCHETYPE FONT SELECTION GUIDE

 

Your color palette is only half of the visual branding story. Your fonts are the other half. Typography plays a huge role in the way your business is seen by others, too. Here’s a guide to help you choose the perfect fonts to express your brand’s unique personality flawlessly.