Your character is the soul of your brand.
Successful business owners know that the branding process is a highly personal one. They also know, it’s not all about them. It’s one thing to understand yourself and your brand on a visceral level through your Brand Core, but none of that matters if you don’t know how to put it to work for you. That’s where Brand Character comes into play.
Your Brand Character is the soul of your brand. It’s also the essential second step in the Brand Strategy Process. It’s made up of three parts: your brand archetypal persona, your ideal customer archetype, and your positioning strategy.
I help people:
-discover their brand archetype and how to use it
-shape their ideal customer profiles
-strategically analyze their competition
-develop powerful brand positioning tactics
I can help you, too.
If your brand core is your heart, then character is your soul. Being able to describe who you are is so important, that’s why it’s best to start with Phase I, Brand Core. Here, in Phase II, Brand Character, we take everything you learned about yourself and your motivations and begin building around it.
Character development will ensure that everything you do and everyone you work with is aligned with your core. It helps you stay true to who you are and reach the goals you set out when you started all of this in the first place.
This is Phase II of my three part program. Phase I is where you figure out who you and your brand are. Phase II is where you figure out who your customers are and where you fit into the marketplace. Phase III is articulating and sharing all of this with the world. While you will absolutely get value from each module individually, you will get the most optimal results by going through everything in order.
Maybe you’d like to check out the entire program overview?
Your brand character is all about building off what you know about yourself and what you want to accomplish through your work. It helps you understand who you’re likely to work best with, and who you should probably avoid. It also guides you through understanding your competitors and how you can use them to your advantage. All of this results in being able to expertly position yourself as a front-of-mind choice for your right people.
Different, Not Better
Understand your competition and who you’re up against and position yourself as the only logical choice for your ideal customers.