Because of the work I do helping people set up new businesses, I’m often asked about how to set up new websites. Starting a website from scratch can be expensive. Really expensive. There’s a lot involved, mostly in the coding…
One of the best books I’ve read on the subject of buying psychology (and I’ve read a lot of them) is Influence: The Psychology Of Persuasion by Robert Cialdini. Regardless of your archetypal persona, I highly recommend that you pick…
This is a highly personal piece and one that, as a private person and a textbook introvert, it took a great deal of courage for me to write. I did so for the thousands of women out there just like…
In a perfect world, everyone would be interested in buying from you. In the real world, you find success by speaking specifically to your most-likely-to-buy contingent. These people, known as your ideal market segment, are your best prospects. Statistically, they…
The field of Behavioral Economics is becoming increasingly relevant to brands looking to connect with their right people and increase their bottom lines. Here are my recommendations for the best books out there on the topic. *All links are partner…
Persuasion Psychology is more important than ever to marketers looking to reach their right people and make connections on a more personal level. Here are my recommendations for the best books out there on the topic. *All links are partner…
Copywriting is a written form of marketing. It’s an essential tool for all business owners, with no exceptions. So what makes copy ‘effective’? Good copywriting should guide a potential customer through the purchase path of your shop smoothly…
