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How To Customize Templates In Canva
This article is a quick primer that explains how to customize templates in Canva. Canva is a free software design tool. It’s easy to use and has endless functionality. You don’t need to be a professional designer to benefit from Canva. Lots of designers (myself included) are developing Canva templates to help you create…
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How To Professionally Offboard Clients
This article explains how to professionally offboard clients. Off boarding is the process of wrapping up a project with your client and sending them on their way feeling confident and prepared for their next steps. As a service provider, understanding how to professionally wrap a project with a client is an essential skill. A…
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How To Professionally Onboard New Clients
This article will show you how to professionally onboard new clients. Welcoming a new client to your practice is an exhilarating time for both of you. And like just about everything else in business, it’s an opportunity; An opportunity to create a stellar first impression and convince them the investment they just made in…
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How To Launch A DIY E-Commerce Website in About 15 Minutes
This article explains how to launch a DIY e-commerce website in about 15 minutes with Shopify. Because of the work I do helping people set up their businesses, I’m often asked how to go about setting up a new website. Starting a website from scratch can be confusing, overwhelming, and expensive. Really expensive. There’s a lot…
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The Power Of Persuasion: 7 Proven Ways To Influence Your Buyers
This article covers the power of persuasion, including 7 proven ways to influence your buyers. One of the best books I’ve read on the subject of buying psychology (and I’ve read a lot of them) is Influence: The Psychology Of Persuasion by Robert Cialdini. Regardless of your archetypal persona, I highly recommend that you…
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How Adult Children of Narcissists Can Thrive As Entrepreneurs
This is a highly personal piece and one that, as a private person and a textbook introvert, it took a great deal of courage for me to write. I did so for the thousands of women out there just like me who were raised by a narcissistic parent and are still feeling the…
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How To Discover Your Ideal Customer Archetype [FREE Quiz & Workbook]
Here’s how to discover your ideal customer archetype using my free quiz and workbook. In a perfect world, everyone would be interested in buying from you. In the real world, you find success by speaking specifically to your most-likely-to-buy contingent. These people, known as your ideal market segment, are your best prospects. Statistically, they make…
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Why We Buy: The Best Books On Behavioral Economics
The field of Behavioral Economics is becoming increasingly relevant to brands looking to connect with their right people and increase their bottom lines. Here are my recommendations for the best books out there on the topic. *All links are partner links for Amazon which means if you purchase through my link I may receive…
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The Best Books On The Psychology Of Persuasion
Here’s a list of the best books on the psychology of persuasion. Persuasion Psychology is more important than ever to marketers looking to reach their right people and make connections on a more personal level. *All links are partner links for Amazon which means if you purchase through my link I may receive…
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Copywriting: Insider Secrets
Copywriting is a written form of marketing. It’s an essential tool for all business owners, with no exceptions. So what makes copy ‘effective’? Good copywriting should guide a potential customer through the purchase path of your shop smoothly and consistently. Proper copywriting should be clear, concise, and audience appropriate. Throughout my years as…
