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How To Customize Templates In Canva
Canva templates are one of the best ways to level up the professionalism of your brand presence. They’re budget friendly and easy to customize with your own logo, brand fonts and colors, and text, even if you don’t have design experience. Here’s a quick tutorial on how to customize templates in Canva. 1. LOG…
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How To Professionally Offboard Clients
A client Goodbye Packet is the ideal way to send your client out into the world with everything they need to succeed. As a service provider, understanding how to professionally wrap a project with a client is an essential skill. Off-boarding clients can be tricky. Sometimes you have a client who wants to hold onto…
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How To Professionally Onboard New Clients
There’s a pretty good chance that your competitors are using a professionally branded client Welcome Packet. Here’s why you should be, too. Welcoming a new client aboard is an exhilarating time for both of you. And like just about everything else in business, it’s an opportunity; An opportunity to create a stellar first…
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How To Launch A DIY E-Commerce Website in About 15 Minutes
Because of the work I do helping people set up new businesses, I’m often asked about how to set up new websites. Starting a website from scratch can be expensive. Really expensive. There’s a lot involved, mostly in the coding side of things. That’s all outside my wheelhouse. So I defer to a platform that…
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The Power Of Persuasion: 7 Proven Ways To Influence Your Buyers
One of the best books I’ve read on the subject of buying psychology (and I’ve read a lot of them) is Influence: The Psychology Of Persuasion by Robert Cialdini. Regardless of your archetypal persona, I highly recommend that you pick up a copy of this book. I’ll admit that when I first saw the title,…
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How Adult Children of Narcissists Can Thrive As Entrepreneurs
This is a highly personal piece and one that, as a private person and a textbook introvert, it took a great deal of courage for me to write. I did so for the thousands of women out there just like me who were raised by a narcissistic parent and are still feeling the aftershocks. This…
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How To Discover Your Ideal Customer Archetype [FREE Quiz & Workbook]
In a perfect world, everyone would be interested in buying from you. In the real world, you find success by speaking specifically to your most-likely-to-buy contingent. These people, known as your ideal market segment, are your best prospects. Statistically, they make up about 20-35% of your traffic. Your ideal customers are likely to have the…
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Why We Buy: The Best Books On Behavioral Economics
The field of Behavioral Economics is becoming increasingly relevant to brands looking to connect with their right people and increase their bottom lines. Here are my recommendations for the best books out there on the topic. *All links are partner links for Amazon which means if you purchase through my link I may receive a…
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The Best Books On The Psychology Of Persuasion
Persuasion Psychology is more important than ever to marketers looking to reach their right people and make connections on a more personal level. Here are my recommendations for the best books out there on the topic. *All links are partner links for Amazon which means if you purchase through my link I may receive a…
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Copywriting: Insider Secrets
Copywriting is a written form of marketing. It’s an essential tool for all business owners, with no exceptions. So what makes copy ‘effective’? Good copywriting should guide a potential customer through the purchase path of your shop smoothly and consistently. Proper copywriting should be clear, concise, and audience appropriate. Throughout my years as…
