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  • Why We Buy: The Best Books On Behavioral Economics

      The field of Behavioral Economics is becoming increasingly relevant to brands looking to connect with their right people and increase their bottom lines. Here are my recommendations for the best books out there on the topic. *All links are partner links for Amazon which means if you purchase through my link I may receive…

  • Interview With Jeff Kreisler

      I recently had the opportunity to chat with Jeff Kreisler, bestselling co-author of Dollars and Sense: How We Misthink Money and How to Spend Smarter. Listed as one of the top business books by Business Insider, Huffington Post, Audible and The Washington Post, who called it “a brilliant and accessible look at behavioral economics”.…

  • The Best Books On The Psychology Of Persuasion

        Here’s a list of the best books on the psychology of persuasion.  Persuasion Psychology is more important than ever to marketers looking to reach their right people and make connections on a more personal level.   *All links are partner links for Amazon which means if you purchase through my link I may…