The 5 Stages of Buyer Awareness [+ Infographic]
Before you write a single word of sales copy, you need to figure out two things: Who your reader is, and what your reader needs. If you don’t know who you’re talking to or how you can help them, then…
Make Your Brand More Memorable With With Miller’s Seven
The concept of short-term memory was first made popular by psychologist George A. Miller’s 1956 article on capacity limits in information processing. According to the article, under normal circumstances, most adults can keep about 7 (plus or minus two) items within their…
Victor Schwab’s 40 Key Emotional Drivers
Circumstances have changed, fads have come and gone, but it seems that human beings haven’t changed all that much in the past 50+ years. For the most part, we still have many of the same desires, hopes, and dreams as…
An Introduction to the Psychology of Pricing
I have a new article out today in Handmade Seller Magazine on The Psychology of Pricing. Inside I share 5 tactics to help you turn prospects into loyal buyers. Here’s a little something to get you started… The Psychology…
Psych Up Your Brand: How to Use Psychology to Create an Unforgettable Brand
My article on Neurobranding (branding driven by Psychology principles) is out in the latest issue of Handmade Seller Magazine. It’s all about how to use Psychology to build a powerhouse brand. Here’s a sneak peek… Psych Up Your Brand:…
Interview With Jeff Kreisler of PeopleScience
*All links are partner links for Amazon which means if you purchase through my link I may receive a small commission at no cost to you. I recently had the opportunity to chat with Jeff Kreisler, Editor-In-Chief of PeopleScience and…
The Best Books On The Psychology Of Persuasion
Persuasion Psychology is more important than ever to marketers looking to reach their right people and make connections on a more personal level. Here are my recommendations for the best books out there on the topic. *All links are partner…
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