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Melissa BoltonMelissa Bolton
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Ideal Customer Archetype

The Power Of Persuasion: 7 Proven Ways To Influence Your Buyers

One of the best books I’ve read on the subject of buying psychology (and I’ve read a lot of them) is Influence: The Psychology Of Persuasion by Robert Cialdini. Regardless of your archetypal persona, I highly recommend that you pick…

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Inspiration

How Adult Children of Narcissists Can Thrive As Entrepreneurs

This is a highly personal piece and one that, as a private person and a textbook introvert, it took a great deal of courage for me to write. I did so for the thousands of women out there just like…

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Psychology

The Neuroscience of Consulting

I recently had the opportunity to interview Dr. Ken Nowack, a licensed psychologist and co-editor of Consulting Psychology Journal: Practice & Research, published by the Society of Consulting Psychology. This international journal’s mission is to advance knowledge and practice in…

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Copywriting

The 5 Stages of Buyer Awareness [+ Infographic]

Before you write a single word of sales copy, you need to figure out two things: Who your reader is, and what your reader needs. If you don’t know who you’re talking to or how you can help them, then…

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Copywriting

The One Rule You Must Follow In Copywriting

If you’ve got a goal to reach or a problem to solve, you’re focused. Time is of the essence, and you don’t want to waste any of it plodding through the thick of things to get to a solution. This…

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Business Branding

Make Your Brand More Memorable With With Miller’s Seven

The concept of short-term memory was first made popular by psychologist George A. Miller’s 1956 article on capacity limits in information processing. According to the article, under normal circumstances, most adults can keep about 7 (plus or minus two) items within their…

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Copywriting

Victor Schwab’s 40 Key Emotional Drivers

Circumstances have changed, fads have come and gone, but it seems that human beings haven’t changed all that much in the past 50+ years. For the most part, we still have many of the same desires, hopes, and dreams as…

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Psychology

An Introduction to the Psychology of Pricing

I have a new article out today in Handmade Seller Magazine on The Psychology of Pricing. Inside I share 5 tactics to help you turn prospects into loyal buyers. Here’s a little something to get you started…   The Psychology…

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Business Branding

Psych Up Your Brand: How to Use Psychology to Create an Unforgettable Brand

  My article on Neurobranding (branding driven by Psychology principles) is out in the latest issue of Handmade Seller Magazine. It’s all about how to use Psychology to build a powerhouse brand. Here’s a sneak peek…   Psych Up Your Brand:…

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Psychology

Why We Buy: The Best Books On Behavioral Economics

The field of Behavioral Economics is becoming increasingly relevant to brands looking to connect with their right people and increase their bottom lines. Here are my recommendations for the best books out there on the topic. *All links are partner…

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Recent Posts

  • The Power Of Persuasion: 7 Proven Ways To Influence Your Buyers
  • How Adult Children of Narcissists Can Thrive As Entrepreneurs
  • The Neuroscience of Consulting
  • The 5 Stages of Buyer Awareness [+ Infographic]
  • The One Rule You Must Follow In Copywriting

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archetypal branding archetypes authenticity behavior branding consulting copywriting expert interviews ideal customer archetype marketing narcissism personal branding personal brands personality persuasion psychology Rule Of One self-discovery taglines uniquity writing

Disclaimer

As a Brand Therapist®, I analyze and diagnose issues with your personal and/or business brand. I am not a licensed medical professional and am not professionally equipped to offer mental health counseling. For that, I urge you to contact a licensed therapist to walk with you on your healing journey.

© 2016 Melissa Bolton, All Rights Reserved.

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