One of the best books I’ve read on the subject of buying psychology (and I’ve read a lot of them) is Influence: The Psychology Of Persuasion by Robert Cialdini. Regardless of your archetypal persona, I highly recommend that you pick…
This is a highly personal piece and one that, as a private person and a textbook introvert, it took a great deal of courage for me to write. I did so for the thousands of women out there just like…
I recently had the opportunity to interview Dr. Ken Nowack, a licensed psychologist and co-editor of Consulting Psychology Journal: Practice & Research, published by the Society of Consulting Psychology. This international journal’s mission is to advance knowledge and practice in…
Before you write a single word of sales copy, you need to figure out two things: Who your reader is, and what your reader needs. If you don’t know who you’re talking to or how you can help them, then…
If you’ve got a goal to reach or a problem to solve, you’re focused. Time is of the essence, and you don’t want to waste any of it plodding through the thick of things to get to a solution. This…
The concept of short-term memory was first made popular by psychologist George A. Miller’s 1956 article on capacity limits in information processing. According to the article, under normal circumstances, most adults can keep about 7 (plus or minus two) items within their…
Circumstances have changed, fads have come and gone, but it seems that human beings haven’t changed all that much in the past 50+ years. For the most part, we still have many of the same desires, hopes, and dreams as…
I have a new article out today in Handmade Seller Magazine on The Psychology of Pricing. Inside I share 5 tactics to help you turn prospects into loyal buyers. Here’s a little something to get you started… The Psychology…
My article on Neurobranding (branding driven by Psychology principles) is out in the latest issue of Handmade Seller Magazine. It’s all about how to use Psychology to build a powerhouse brand. Here’s a sneak peek… Psych Up Your Brand:…
The field of Behavioral Economics is becoming increasingly relevant to brands looking to connect with their right people and increase their bottom lines. Here are my recommendations for the best books out there on the topic. *All links are partner…
