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Melissa Bolton
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  • Home
  • Start Here
  • About Me
  • About You
  • Services
    • Branding
    • Epitome Branding
    • Branding With Archetypes
    • Copywriting
    • Business Brand Tagline
    • Personal Brand Tagline
    • Brand Name
    • Consulting
  • Shop
    • Startup Copywriting Package
    • Copywriting Course
    • Brand Archetype Course
    • Brand Archetype Color Books
    • Brandable Business Templates
    • Brand Strategy Guides
    • Social Media Templates
    • Archetype Prints
  • Contact
  • Blog
  • Resources
    • Free Archetypal Branding Quiz
    • Free Ideal Customer Archetype Quiz
    • Brand Archetype Hub
    • Recommended Resources
    • Media Kit
  • Branding With Archetypes
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  • The Power Of Persuasion: 7 Proven Ways To Influence Your Buyers

      This article covers the power of persuasion, including 7 proven ways to influence your buyers. One of the best books I’ve read on the subject of buying psychology (and I’ve read a lot of them) is Influence: The Psychology Of Persuasion by Robert Cialdini. Regardless of your archetypal persona, I highly recommend that you…

    Ideal Customer Archetype, Psychology, Recommendations & Resources
  • The 5 Stages of Buyer Awareness [+ Infographic]

      This article is one of the most important and powerful ones on my site. It details the 5 stages of buyer awareness and how to move your buyers through them effectively.   Before you write a single word of sales copy, you need to figure out two things: Who your reader is, and what…

    Copywriting, Ideal Customer Archetype, Psychology
  • How To Discover Your Ideal Customer Archetype [FREE Quiz & Workbook]

      Here’s how to discover your ideal customer archetype using  my free quiz and workbook. In a perfect world, everyone would be interested in buying from you. In the real world, you find success by speaking specifically to your most-likely-to-buy contingent. These people, known as your ideal market segment, are your best prospects. Statistically, they make…

    Archetypal Branding, Finding Your Niche, Ideal Customer Archetype, Recommendations & Resources
  • 20 Simple Ways To Thrill Your Customers

    It’s important to remember that within your marketplace, you’re not the only game in town. With all the competition out there, it’s easy to get lost in the shuffle. Customer satisfaction needs to be a top priority. When it comes to wooing potential customers and keeping existing customers happy, it’s the little things that make…

    Ideal Customer Archetype
  • How To Stand Out From Competitors When They Have The Same Archetype As You

    Originally shared in February 2014, this post was updated in October 2020.   So many people, so few archetypes. One of the questions I’m asked most often is: How can I stand out from my competition if we’re in the same niche and we’re the same archetype? There are literally tens of thousands of competitors…

    Archetypal Branding, Authenticity, Business Branding, Ideal Customer Archetype, Personal Branding

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