It seems that human beings haven’t changed all that much in the past 50+ years. Circumstances have changed, fads have come and gone, but in general, we still have many of the same desires, hopes, and dreams as those who…
Melissa BoltonMelissa Bolton is a copywriter and Brand Therapist® who uses Neurobranding to develop solopreneurs, micro-businesses, and individuals residing in the creative arena. Her signature Brand Therapy services include pairing both psychology and behavioral science principles with your story to…
The manner in which you present your business to the world is pivotal to your success. You don’t get a second chance to make a first impression. Capturing the attention of a potential customer has to be done the instant…
Some journaling prompts to help you explore yourself and beyond. Sometimes the best way to figure out who you are is to get to that place where you don’t have to be anything else. Journaling provides us with…
What is a tagline? Sometimes referred to as a slogan, catch line or strap line, a tagline is a simple and memorable phrase designed to encapsulate a brand’s essence, mission and/or benefit. It should be prepared with great care as it…
These days everyone is clamoring for their piece of the online pie. Thousands of new websites are started each day. What sets you apart from the competition? Would YOU buy from you? Why? Forward-thinking entrepreneurs realize the value of…
