The 5 Stages of Buyer Awareness [+ Infographic]
Before you write a single word of sales copy, you need to figure out two things: Who your reader is, and what your reader needs. If you don’t know who you’re talking to or how you can help them, then…
The One Rule You Must Follow In Copywriting
If you’ve got a goal to reach or a problem to solve, you’re focused. Time is of the essence, and you don’t want to waste any of it plodding through the thick of things to get to a solution. This…
Make Your Brand More Memorable With With Miller’s Seven
The concept of short-term memory was first made popular by psychologist George A. Miller’s 1956 article on capacity limits in information processing. According to the article, under normal circumstances, most adults can keep about 7 (plus or minus two) items within their…
Victor Schwab’s 40 Key Emotional Drivers
Circumstances have changed, fads have come and gone, but it seems that human beings haven’t changed all that much in the past 50+ years. For the most part, we still have many of the same desires, hopes, and dreams as…
Brilliant and Inspiring Examples of Core Values
Melissa BoltonI’m a Brand Therapist® providing psychology-based branding, copywriting, and consulting to individuals and micro-businesses in the creative arena. My signature services will help you discover and articulate your most authentic self so you can tell better stories, make meaningful…
Copywriting: Insider Secrets
Copywriting is a written form of marketing. It’s an essential tool for all business owners, with no exceptions. So what makes copy ‘effective’? Good copywriting should guide a potential customer through the purchase path of your shop smoothly…
Paper Wishes – 100 Journaling Prompts to Inspire and Encourage
Some journaling prompts to help you explore yourself and beyond. Sometimes the best way to figure out who you are is to get to that place where you don’t have to be anything else. Journaling provides us with…
Five Steps to a Killer Tagline
What is a tagline? Sometimes referred to as a slogan, catch line or strap line, a tagline is a simple and memorable phrase designed to encapsulate a brand’s essence, mission and/or benefit. It should be prepared with great care as it…
Copywriting 101
These days everyone is clamoring for their piece of the online pie. Thousands of new websites are started each day. What sets you apart from the competition? Would YOU buy from you? Why? Forward-thinking entrepreneurs realize the value of…
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