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How To Customize Templates In Canva
This article is a quick primer that explains how to customize templates in Canva. Canva is a free software design tool. It’s easy to use and has endless functionality. You don’t need to be a professional designer to benefit from Canva. Lots of designers (myself included) are developing Canva templates to help you create…
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How To Professionally Offboard Clients
This article explains how to professionally offboard clients. Off boarding is the process of wrapping up a project with your client and sending them on their way feeling confident and prepared for their next steps. As a service provider, understanding how to professionally wrap a project with a client is an essential skill. A…
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How To Professionally Onboard New Clients
This article will show you how to professionally onboard new clients. Welcoming a new client to your practice is an exhilarating time for both of you. And like just about everything else in business, it’s an opportunity; An opportunity to create a stellar first impression and convince them the investment they just made in…
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Archetypes
Melissa BoltonI’m a Brand Therapist® providing psychology-based branding, copywriting, and consulting to individuals and micro-businesses in the creative arena. My signature services will help you discover and articulate your most authentic self so you can tell better stories, make more meaningful connections, and do more profound work. MelissaBolton.com
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Make Your Brand More Memorable With With Miller’s Seven
This article discusses how you can make your brand more memorable with Miller’s Seven. The concept of short-term memory was first made popular by psychologist George A. Miller’s 1956 article on capacity limits in information processing. According to the article, under normal circumstances, most adults can keep about 7 (plus or minus two) items within their…
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![Luminary Archetype Sage Archetype]()
Meet The Luminary Archetype
Hello,Luminary The Luminary Brand Archetype seeks the truth in all things. Disciplined and meticulous in your methodology, you possess the unique ability to set aside your own convictions and opinions in order to arrive at the purest, fact-based truths. A true sage, you seek to understand, not to control or to alter. Contemplative, wise,…
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![Innocent Archetype]()
Meet The Innocent Archetype
Hello,Innocent The Innocent Brand Archetype is gifted with an enthusiastic sense of wonder. An eternal optimist, you’re viewed as being pure, wholesome, and full of virtue. You seek to infuse positive energy and encouragement to any situation you might encounter. A believer that less is more, the Innocent archetype offers simple, easy to…
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![Explorer Archetype]()
Meet The Explorer Archetype
Hello,Explorer The Explorer Brand Archetype is a seeker, often motivated by dissatisfaction, restlessness, or confinement. Settling into a routine is not something you do well. You greatly value flexibility and freedom and tend to struggle with boundaries, schedules, and tight commitments. Consumed with a passion to seek greener pastures, you’re on a lifelong quest…
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![Monarch Archetype Ruler Archetype]()
Meet The Monarch Archetype
Hello,Monarch Sometimes called ‘The Ruler’, The Monarch Brand Archetype exudes a strong sense of leadership. You’re naturally influential and enjoy helping empower others to do their best. For you, it’s all about getting things done and done well. Systematic and detail oriented, you’re known for your distinctly authoritative style, accountability, strong personal values, and…
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![Creator Archetype]()
Meet The Creator Archetype
Hello,Creator The Creator Brand Archetype is self-expressive as you are imaginative. You have an innate ability to see inspiration all around you and seem to find it in the most unlikely of places. Your work comes from the heart, a blend of your unique experiences and feelings. Because you put so much of yourself…
