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  • How To Customize Templates In Canva

      This article is a quick primer that explains how to customize templates in Canva. Canva is a free software design tool. It’s easy to use and has endless functionality. You don’t need to be a professional designer to benefit from Canva. Lots of designers (myself included) are developing Canva templates to help you create…

  • How To Professionally Offboard Clients

      This article explains how to professionally offboard clients. Off boarding is the process of wrapping up a project with your client and sending them on their way feeling confident and prepared for their next steps. As a service provider, understanding how to professionally wrap a project with a client is an essential skill. A…

  • How To Professionally Onboard New Clients

    Melissa BoltonI’m a Brand Therapist® providing psychology-based branding, copywriting, and consulting to individuals and micro-businesses in the creative arena. My signature services will help you discover and articulate your most authentic self so you can tell better stories, make more meaningful connections, and do more profound work. MelissaBolton.com

  • Make Your Brand More Memorable With With Miller’s Seven

      This article discusses how you can make your brand more memorable with Miller’s Seven.  The concept of short-term memory was first made popular by psychologist George A. Miller’s 1956 article on capacity limits in information processing. According to the article, under normal circumstances, most adults can keep about 7 (plus or minus two) items within their…

  • Luminary Archetype Sage Archetype

    Meet The Luminary Archetype

      Hello,Luminary   The Luminary Brand Archetype seeks the truth in all things. Disciplined and meticulous in your methodology, you possess the unique ability to set aside your own convictions and opinions in order to arrive at the purest, fact-based truths. A true sage, you seek to understand, not to control or to alter. Contemplative, wise,…

  • Innocent Archetype

    Meet The Innocent Archetype

      Hello,Innocent   The Innocent Brand Archetype is gifted with an enthusiastic sense of wonder. An eternal optimist, you’re viewed as being pure, wholesome, and full of virtue. You seek to infuse positive energy and encouragement to any situation you might encounter. A believer that less is more, the Innocent archetype offers simple, easy to…

  • Explorer Archetype

    Meet The Explorer Archetype

      Hello,Explorer   The Explorer Brand Archetype is a seeker, often motivated by dissatisfaction, restlessness, or confinement. Settling into a routine is not something you do well. You greatly value flexibility and freedom and tend to struggle with boundaries, schedules, and tight commitments. Consumed with a passion to seek greener pastures, you’re on a lifelong quest…

  • Monarch Archetype Ruler Archetype

    Meet The Monarch Archetype

      Hello,Monarch   Sometimes called ‘The Ruler’, The Monarch Brand Archetype exudes a strong sense of leadership. You’re naturally influential and enjoy helping empower others to do their best. For you, it’s all about getting things done and done well. Systematic and detail oriented, you’re known for your distinctly authoritative style, accountability, strong personal values, and…

  • Creator Archetype

    Meet The Creator Archetype

      Hello,Creator   The Creator Brand Archetype is self-expressive as you are imaginative. You have an innate ability to see inspiration all around you and seem to find it in the most unlikely of places. Your work comes from the heart, a blend of your unique experiences and feelings. Because you put so much of yourself…

  • Nurturer Archetype Caregiver Arhetype

    Meet The Nurturer Archetype

    Hello,Nurturer   Also known as the Caregiver, the Nurturer Brand Archetype is the ultimate altruist. Always willing to lend a hand, you give generously and unselfishly of yourself, sometimes to a fault. You are deeply supportive, compassionate, and often put other people ahead of yourself. You get great fulfillment from responding to the needs of others,…