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  • Melissa BoltonI’m a Brand Therapist® providing psychology-based branding, copywriting, and consulting to individuals and micro-businesses in the creative arena. My signature services will help you discover and articulate your most authentic self so you can tell better stories, make more meaningful connections, and do more profound work. MelissaBolton.com

  • How To Customize Templates In Canva

    Canva templates are one of the best ways to level up the professionalism of your brand presence. They’re budget friendly and easy to customize with your own logo, brand fonts and colors, and text, even if you don’t have design experience. Here’s a quick tutorial on how to customize templates in Canva.    1. LOG…

  • How To Professionally Offboard Clients

    A client Goodbye Packet is the ideal way to send your client out into the world with everything they need to succeed. As a service provider, understanding how to professionally wrap a project with a client is an essential skill. Off-boarding clients can be tricky. Sometimes you have a client who wants to hold onto…

  • How To Professionally Onboard New Clients

      There’s a pretty good chance that your competitors are using a professionally branded client Welcome Packet. Here’s why you should be, too.    Welcoming a new client aboard is an exhilarating time for both of you. And like just about everything else in business, it’s an opportunity; An opportunity to create a stellar first…

  • Archetypes

    Melissa BoltonI’m a Brand Therapist® providing psychology-based branding, copywriting, and consulting to individuals and micro-businesses in the creative arena. My signature services will help you discover and articulate your most authentic self so you can tell better stories, make more meaningful connections, and do more profound work. MelissaBolton.com

  • Make Your Brand More Memorable With With Miller’s Seven

    The concept of short-term memory was first made popular by psychologist George A. Miller’s 1956 article on capacity limits in information processing. According to the article, under normal circumstances, most adults can keep about 7 (plus or minus two) items within their short-term memory. That’s seven numbers, seven letters, seven tasks, and seven tones, and so on. …

  • Psych Up Your Brand: How to Use Psychology to Create an Unforgettable Brand

      My article on Neurobranding (branding driven by Psychology principles) is out in the latest issue of Handmade Seller Magazine. It’s all about how to use Psychology to build a powerhouse brand. Here’s a sneak peek…   Psych Up Your Brand: How to Use Psychology to Create an Unforgettable Brand With a record number of new…

  • Luminary Archetype Sage Archetype

    Meet The Luminary Archetype

    The Luminary The Luminary Brand Archetype lives for the truth and gains fulfillment through knowledge. You’re naturally intelligent, contemplative and reflective. You love researching and finding things out for yourself. As such, you take very little at face value.   You believe in liberating effects of the truth. You understand that the facts are the…

  • Innocent Archetype

    Meet The Innocent Archetype

    The Innocent The Innocent Brand Archetype is an optimist who can always find a silver lining in every cloud. You appreciate the simplicity and the natural state of things and strive to keep things as uncomplicated as possible. With a strong moral fiber, Innocent brands strive to help people meet the basic needs of happiness…

  • Explorer Archetype

    Meet The Explorer Archetype

    The Explorer The Explorer Brand Archetype is on perpetual self-exploration journey. You believe there’s often much more to things than meets the eye, and want to know just what those things are. You’re a seeker, often motivated by dissatisfaction, restlessness, or confinement. Settling into a routine is not something you do well. You greatly value…