-
![]()
5 Things Purpose Does for Your Brand
This article will explore 5 things purpose does for your brand. A strong brand strategy will ensure that your brand is aligned with your core. It also helps you manage and control the narrative surrounding your brand. When you cultivate an emotional connection with the people you’re trying to reach, you increase the likelihood…
-
![]()
What is Brand Purpose, and do I really need it?
There are countless articles and courses out there about how to find your brand purpose. It’s easy to get confused and overwhelmed. Sadly, most of them are sad little reproductions of one another, and most of them lean on the same tired concepts you could Google yourself. I don’t play those games. Instead of…
-
![]()
Understanding Brand Archetypes
Archetyping is an individuation process that allows us to familiarize ourselves with our own, complex and unique personality. Archetyping helps you to become comfortably familiar with your personal response structures and all of the instinctual behaviors that go along with that, shedding some light on why certain things seem to come easy to you and…
