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  • 5 Things Purpose Does for Your Brand

    This article will explore 5 things purpose does for your brand.   A strong brand strategy will ensure that your brand is aligned with your core. It also helps you manage and control the narrative surrounding your brand. When you cultivate an emotional connection with the people you’re trying to reach, you increase the likelihood…

  • What is Brand Purpose, and do I really need it?

      There are countless articles and courses out there about how to find your brand purpose. It’s easy to get confused and overwhelmed.  Sadly, most of them are sad little reproductions of one another, and most of them lean on the same tired concepts you could Google yourself. I don’t play those games. Instead of…

  • Understanding Brand Archetypes

      Archetyping is an individuation process that allows us to familiarize ourselves with our own, complex and unique personality. Archetyping helps you to become comfortably familiar with your personal response structures and all of the instinctual behaviors that go along with that, shedding some light on why certain things seem to come easy to you…

  • Cutting the Strings

      Ever secretly find yourself wishing there was a support group for people who were addicted to letting other people control your emotions?   “Hi. My name is Melissa and sometimes I let others dictate how I feel.”   “Hi, Melissa.”   …sigh… No one wants to be like this. Maybe your need to help…

  • This is Me. An Uncommon Self-Awareness Exercise

      It’s been said that the unexamined life isn’t worth living. And I believe that to hold so very true. Staying in touch with ourselves is the key to ensuring we’re on the right path.   Every now and then, it doesn’t hurt to hang a question mark on some of the things we have…

  • Building a Trustworthy Brand: It’s Persona(L)

    Who needs a personal brand? Everyone. The good news is, you’re already well on your way.   Whether or not you realize it, you’ve already got a personal brand. People have formed perceptions about you and your business based on your presence, positioning, offerings, and behaviors. But is it the image you want to be…

  • Popularity is overrated

    In life and in business, being popular and being liked aren’t always the same thing.   Popularity means people are aware of who you are. Likability means you are respected, admired & adored.   It’s the difference between being Recognized vs. Renowned.   Just because people have heard of you doesn’t mean they revere you. That has…

  • How To Stand Out From Competitors When They Have The Same Archetype As You

    Originally shared in February 2014, this post was updated in October 2020.   So many people, so few archetypes. One of the questions I’m asked most often is: How can I stand out from my competition if we’re in the same niche and we’re the same archetype? There are literally tens of thousands of competitors…

  • Sisu Is My Jam

    What’s sisu, you ask? “Sisu is a Finnish term loosely translated as strength of will, determination, perseverance and acting rationally in the face of adversity. […] The word derives from sisus, which means something inner or interior. However sisu is defined by a long-term element in it; it is not momentary courage, but the ability to sustain an action…

  • Quality Companions

    Associate yourself with people of good quality, for it is better to be alone than in bad company. -Booker T. Washington   Sometimes less is more. And that’s a good thing.   Don’t let bad company be a seat filler at your next life event. If you don’t have a room full of quality yet, reserve that…