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  • Understanding Brand Archetypes

      Archetyping is an individuation process that allows us to familiarize ourselves with our own, complex and unique personality. Archetyping helps you to become comfortably familiar with your personal response structures and all of the instinctual behaviors that go along with that, shedding some light on why certain things seem to come easy to you…

  • How To Discover Your Ideal Customer Archetype

      You can say all the right things, for all the right reasons, but if you’re talking to the wrong people, it will never matter. -Melissa Bolton     Who are your Ideal Customers? Getting to know who your customers are at a more intense level will both transform your brand and enrich your customers’…

  • Luminary Archetype Sage Archetype

    Meet The Luminary Archetype

      Hello, Luminary   The Luminary Brand Archetype seeks the truth in all things. Disciplined and meticulous in your methodology, you possess the unique ability to set aside your own convictions and opinions in order to arrive at the purest, fact-based truths. A true sage, you seek to understand, not to control or to alter. Contemplative,…

  • Innocent Archetype

    Meet The Innocent Archetype

      Hello, Innocent The Innocent Brand Archetype is gifted with an enthusiastic sense of wonder. An eternal optimist, you’re viewed as being pure, wholesome, and full of virtue. You seek to infuse positive energy and encouragement to any situation you might encounter. A believer that less is more, the Innocent archetype offers simple, easy to…

  • Explorer Archetype

    Meet The Explorer Archetype

      Hello,Explorer   The Explorer Brand Archetype is a seeker, often motivated by dissatisfaction, restlessness, or confinement. Settling into a routine is not something you do well. You greatly value flexibility and freedom and tend to struggle with boundaries, schedules, and tight commitments. Consumed with a passion to seek greener pastures, you’re on a lifelong quest…

  • Monarch Archetype Ruler Archetype

    Meet The Monarch Archetype

      Hello, Monarch  Sometimes called ‘The Ruler’, The Monarch Brand Archetype exudes a strong sense of leadership. You’re naturally influential and enjoy helping empower others to do their best. For you, it’s all about getting things done and done well. Systematic and detail oriented, you’re known for your distinctly authoritative style, accountability, strong personal values, and…

  • Creator Archetype

    Meet The Creator Archetype

      Hello, Creator   The Creator Brand Archetype is as self-expressive as you are imaginative. You have an innate ability to see inspiration all around you and seem to find it in the most unlikely of places. Your work comes from the heart, a blend of your unique experiences and feelings. Because you put so…

  • Nurturer Archetype Caregiver Arhetype

    Meet The Nurturer Archetype

    Hello, Nurturer   Also known as the Caregiver, the Nurturer Brand Archetype is the ultimate altruist. Always willing to lend a hand, you give generously and unselfishly of yourself, sometimes to a fault. You are deeply supportive, compassionate, and often put other people ahead of yourself. You get great fulfillment from responding to the needs of…

  • Magician Archetype

    Meet The Magician Archetype

        Hello, Magician   The Magician Brand Archetype is all about transformation. You are charismatic, imaginative, and spiritual: A true visionary. A strong believer in synchronicity, you believe that everyone and everything is interconnected. As a change-agent, you enjoy creating beneficial transformations, influencing people, and turning unexpected concepts and plans into realities. While your uncommon ideas…

  • Warrior Archetype Hero Archetype

    Meet The Warrior Archetype

      Hello,Warrior   The Warrior Brand Archetype, also known as the Hero, strives to rise to the occasion and overcome adversities. Focused, determined, and courageous, you’re motivated by the challenge to succeed despite any odds that happen to be stacked against you. Others admire your strength, stamina, and winning attitude. 

Proving your worth is important to…