Branding
Based on a true story. Yours.
“Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.” – David Aaker
Branding helps tell your story. Your story is what sets you apart. It must effectively convey who you are and what your business does. It needs to exude trust, integrity, and be unique, yet relatable and above all else, memorable. I’ve helped dozens of brands tell their story. I’d be honored to help you with yours.
Branding Services
Epitome Branding
My signature service artfully defines your brand, then expertly encapsulates it all into a customized strategy guide.
It’s downright remarkable.
Archetyping
Unlock your brand archetype with my free archetypal branding self-assessment. You’ll also get a free 19-page report.
What’s your type?
Ideal Customer
Who is your ideal customer archetype? The answer might not be what you think.
My free ICA quiz gives you all the answers in a free 6-page report.
Naming Services
What’s in a name? Everything. I’ll help you develop the perfect brand name for your thing.
Don’t just be memorable, be unforgettable.
Personal Tagline
It’s a tagline for the brand of you. Fortify your personal brand with a customized title developed expressly for you.
You are who you are. Now tell everybody.
Brand Tagline
It’s your brand’s marquee: the essence of your essence. Your tagline fortifies your business name and effortlessly, yet efficiently communicates your purpose.
Tag, you’re it.
Brand Strategy
A focused one-on-one intensive to help you understand who you are, what you do, for whom, and how to best showcase it all.
The most powerful 90 minutes of your life.
Brand Playbooks
A complete DIY roadmap to help you finesse your archetype fluidly into your brand, top to bottom. Years of insights packed into one powerful place.
Newly updated and expanded.
Need something else?
There’s a lot to branding. It can get pretty overwhelming, pretty fast.
If you don’t see what you’re looking for, or if you aren’t sure what you need, feel free to reach out.
Testimonials
One could search the world over and never find a more extraordinary businesswoman. Her ideas are applause-worthy because they are fresh & work powerfully. Through Melissa’s tireless efforts in branding my business, I now have an exceptional primo website store. Words which describe Melissa & my experience hiring her: Unmatched, Dazzling, Uplifting and Unforgettable!
-JoAnna Mertz
I never really paid much attention to the words ‘brand therapist’ until now. I just completed my project with Melissa and she was exactly that. She helped me communicate all the wonderful aspects of my business, put it into writing in a very powerful way, and created a safe space for the two of us to give feedback and talk about the changes that needed to get done. To say she was absolutely lovely and easy to work with, is an understatement. I could not have imagined a better person to have done the job. She is super talented, super efficient, and oozes kindness all along the way. Melissa Bolton is a gem!
-Melissa Banos
Melissa’s knowledge & expertise are what you would require if you were super critical of your business as am I. She doesn’t leave anything to chance as her expectations of perfection for your business are equal to your own. I was overly super impressed with her desire to give ‘only’ the best results. With Melissa it’s not about money it’s about giving you what you paid for. Her integrity makes you feel completely at ease without any of the stresses one gets accustomed to when developing a new business. Without hesitation I would hire Melissa again for future work & recommend her to anyone that only wants perfection.
-Margaret Ciuzelis
Melissa Bolton is the absolute Queen of Branding! As a clinical psychologist myself, I am in awe of her amazing psychology-based branding systems and how well they translate into targeting your customers and understanding your own branding process. She is able to think outside the box and use her extensive experience to help you establish and fine tune your brand, sales approach and company’s goals. You won’t be sorry if you consult with her.
-Anne Freund
Say hello to Epitome.
Epitome is a complete and comprehensive brand development intensive.
It’s everything you’ve always wanted (and needed).
And it’s like nothing you’ve ever seen.
You owe it to yourself to have a look.