BRANDING

BUILDING BRANDS AROUND YOUR UNIQUE PERSONALITY

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

Your brand is everything.

STORIFY YOUR BRAND.

Because fascinating stories happen to those who tell them.

Based on a true story.

Branding tells your story. Your story is what sets you apart.

It must effectively convey who you are and what your business does. It needs to exude trust, integrity, draw interest, and be unique, yet relatable and above all else, memorable. It’s not enough to just tell your story. You need to create an emotional connection with your customers.

You already have a story. Maybe you need some help polishing it up and making it shine. Whether you’re just starting out or if you already have a business and some re-branding is in order, I can help. I focus on both personal brands and business brands. I’ve helped hundreds of people launch successful brands that are still thriving today. I’d be honored to help with yours.

HERE'S WHAT BRANDING REALLY IS //

“A brand is the way your business
is personified in the minds of consumers.”

Melissa Bolton

HERE'S HOW WE CAN WORK TOGETHER //

BRANDING SERVICES

Brand Strategy

My signature service artfully defines your brand, then expertly encapsulates it all into a customized strategy guide. It’s downright remarkable.

Archetyping

Understanding who your brand is at a human, holistic level literally changes everything. Once you’ve unlocked your brand archetype, the sky’s the limit.

Ideal Customers

Who is your ideal customer archetype? The answer might not be what you think. My free ICA quiz gives you all the answers in a free 6-page report.

Personal Tagline

Fortify your personal brand with a customized title developed expressly for you and your unique positioning. You are who you are. Now tell everybody.

Business Tagline

It’s the essence of your essence. Your tagline fortifies your business name and effortlessly, yet efficiently communicates your purpose. Tag, you’re it.

Naming Services

What’s in a name? Everything. I’ll help you develop the perfect brand name for your business, product, or service. Don’t just be memorable, be unforgettable.

Need something else?

There’s a lot that goes into branding. It can get pretty overwhelming, pretty quickly.

If you don’t see what you’re looking for, or if you aren’t sure what you need, feel free to reach out.

SIGNATURE SERVICE //

Foundational Branding

MEET EPITOME

Epitome is a complete and comprehensive brand development intensive. It’s everything you’ve always wanted (and needed). And it’s like nothing you’ve ever seen.

It’s a comprehensive, collaborative approach to building your brand. Every facet has been intentionally developed to help you deeply understand and articulate your brand (and yourself) so you and your business can stand out for all the right reasons.

WHERE TO GO FROM HERE //

NEXT STEPS

FEELING OVERWHELMED? //

TL;DR

A brief, one-page snapshot of the services I offer. If you want to see everything in one place to make a decision about what you need most, you’ll probably want to start here.

PREFER TO DIY? //

Visit The Shop

Stop by my digital shop to discover courses, printables, palettes, guides, and brandable templates to help you level up on your own terms and on your own schedule.

STILL NOT SURE? //

Let’s Talk

There’s a lot to know when it comes to branding. If you know you need help but aren’t sure what you need or where to begin, let’s figure it out together.

TESTIMONIALS

another happy client said

Melissa is such a joy to work with. Many people like to call themselves ‘branding experts’, but Melissa is the real deal and is the absolute BEST at what she does. She has been a great mentor to me both personally and professionally.

APRIL WILLIAMS

TESTIMONIALS

another happy client said

I never really paid much attention to the words ‘brand therapist’ until now. I just completed my project with Melissa and she was exactly that. She helped me communicate all the wonderful aspects of my business, put it into writing in a very powerful way, and created a safe space for the two of us to give feedback and talk about the changes that needed to get done. To say she was absolutely lovely and easy to work with, is an understatement. I could not have imagined a better person to have done the job. She is super talented, super efficient, and oozes kindness all along the way. Melissa Bolton is a gem!

MELISSA BANOS

TESTIMONIALS

another happy client said

Melissa Bolton is the absolute Queen of Branding! As a clinical psychologist myself, I am in awe of her amazing psychology-based branding systems and how well they translate into targeting your customers and understanding your own branding process. She is able to think outside the box and use her extensive experience to help you establish and fine tune your brand, sales approach and company’s goals. You won’t be sorry if you consult with her.

ANNE FREUND

TESTIMONIALS

another happy client said

Melissa’s knowledge & expertise are what you would require if you were super critical of your business as am I. She doesn’t leave anything to chance as her expectations of perfection for your business are equal to your own. I was overly super impressed with her desire to give ‘only’ the best results. With Melissa it’s not about money it’s about giving you what you paid for. Her integrity makes you feel completely at ease without any of the stresses one gets accustomed to when developing a new business. Without hesitation I would hire Melissa again for future work & recommend her to anyone that only wants perfection.

MARGARET CIUZELIS

TESTIMONIALS

another happy client said

One could search the world over and never find a more extraordinary businesswoman. Her ideas are applause-worthy because they are fresh & work powerfully. Through Melissa’s tireless efforts in branding my business, I now have an exceptional primo website store. Words which describe Melissa & my experience hiring her: Unmatched, Dazzling, Uplifting and Unforgettable!

JOANNA MERTZ

TESTIMONIALS

another happy client said

Melissa has an incredible gift for conversing and listening in such a way that she will effortlessly draw out the bigger picture of who you are—your values, strengths, personal aesthetic, overall business vision and then mirror that picture back to you, so that you arrive at a better knowledge of yourself and a brand vision so relevant, congruent and seamlessly integrated you’re left wondering where it came from. She is genuine, approachable and powerfully intuitive—she grasps the essence of you, connects you to yourself, and in so doing, unleashes and empowers your vision. This is so much more than ‘just a brand consult’ – it’s the distillation of your vision into pure and workable form.

MEGAN BARNES

TESTIMONIALS

another happy client said

Working with Melissa was an absolute delight.She has a way with words that simply embody your voice and style without imposing her views. She proactively offers suggestions and ideas that impact your copywriting and business growth in areas you might not have thought about. She was able to pick up on my style within the first few exchanges and produce product descriptions and a personal bio exactly how I envisioned them and would have done if I could string words together as beautifully as she does. Her attention to quality is impeccable. She’ll take whatever “brain dump” you have, mix it up in her magic blender and churn out great copy that is YOU. Cannot wait to work with her again.

KEMI NEWMAN

TESTIMONIALS

another happy client said

Melissa’s gift is designing with words. Her zone of genius is taking my rambling and awkward thoughts and transforming them into the most delightful symphony of prose on paper. If you have a brand, then you need Melissa! Let her use her gifts to strengthen your brand and help you soar to heights you never even dared to imagine possible.

TAMSEN HORTON

TESTIMONIALS

another happy client said

I’ve had the pleasure of working with Melissa, both as a client and a business partner. She has one of the strongest work ethics of anyone I’ve ever done business with before. Melissa is a wonderful copywriter and is brilliant when it comes to marketing, SEO, and social networking. Staying on top of the game is so important in these areas, and Melissa is constantly educating herself on new techniques. If you’re looking to enhance your online presence, Melissa Bolton is highly recommended. She has experience, know-how, and reliability.

CATHERINE HAUGLAND

TESTIMONIALS

another happy client said

Picture yourself having coffee with an old friend, but this friend knows everything there is to know about being successful in business. She shares it all with you because she wants nothing more than for you to succeed at your goals. This is what it is like working with Melissa. She is warm, funny, genuine, and a kick-ass businesswoman all rolled into one incredible business consultant! So, my advice to you? Run, don’t walk to work with her. You’re welcome!

SHERYN KELDERHOUSE

TESTIMONIALS

another happy client said

Melissa exceeded all expectations from start to finish. Her patience, ‘can do’ attitude, as well as her knowledge & understanding of my concept kept me very happy. She doesn’t leave anything to chance as her expectations of perfection for your business are equal to your own. I was overly super impressed with her desire to give ‘only’ the best results. With Melissa it’s not about money it’s about giving you what you paid for. Her integrity makes you feel completely at ease without any of the stresses one gets accustomed to when developing a new business. Without hesitation I would hire her again for future work & recommend her to anyone that only wants perfection.

MARGOT DREW