Based on a true story. Yours.

“Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.” – David Aaker

Branding as unique as you are

Branding helps tell your story. Your story is what sets you apart. It must effectively convey who you are and what your business does. It needs to exude trust, integrity, and be unique, yet relatable and above all else, memorable. I’ve helped dozens of brands tell their story. I’d be honored to help you with yours.

Branding Services

Epitome Branding

My signature service artfully defines your brand, then expertly encapsulates it all into a customized strategy guide.

It’s downright remarkable.


Unlock your brand archetype with my free archetypal branding self-assessment. You’ll also get a free 19-page report.

What’s your type?

Ideal Customer

Who is your ideal customer archetype? The answer might not be what you think.

My free ICA quiz gives you all the answers in a free 6-page report.

Naming Services

What’s in a name? Everything. I’ll help you develop the perfect brand name for your thing.

Don’t just be memorable, be unforgettable.

Personal Tagline

It’s a tagline for the brand of you. Fortify your personal brand with a customized title developed expressly for you.

You are who you are. Now tell everybody.

Brand Tagline

It’s your brand’s marquee: the essence of your essence. Your tagline fortifies your business name and effortlessly, yet efficiently communicates your purpose.

Tag, you’re it.

Brand Strategy

A focused one-on-one intensive to help you understand who you are, what you do, for whom, and how to best showcase it all.

The most powerful 90 minutes of your life.

Archetype Courses

A complete DIY roadmap to help you finesse your archetype fluidly into your brand, top to bottom. Years of insights packed into one powerful course.

Newly updated and expanded.

Need something else?

There’s a lot to branding. It can get pretty overwhelming, pretty fast.
If you don’t see what you’re looking for, or if you aren’t sure what you need, feel free to reach out.


Say hello to Epitome.

Epitome is a complete and comprehensive brand development intensive.
It’s everything you’ve always wanted (and needed).
And it’s like nothing you’ve ever seen.

You owe it to yourself to have a look.